What Is the Project?
Creating new value for the Now, Novel, and Next… This strategy and design company is all about making new – a bold vision that mixes timely cultural shifts with a unique, divergent approach. The project solves for the most current challenges and envisions what’s to come for businesses and brands moving forward. It communicates its core philosophy with cadence: “We make new.” General inquiries are directed to hello@sylvain.co, new business to newbiz@sylvain.co, and press inquires to pr@sylvain.co. This clear, purpose-driven message is complemented by a rich tapestry of creative strategy that remains true to its original wording while engaging in a conversational spirit.
Main Benefit and Key Figures
- Contact Points: GENERAL INQUIRIES at hello@sylvain.co, NEW BUSINESS at newbiz@sylvain.co, and PRESS INQUIRIES at pr@sylvain.co.
- Offices: New York City (176 Grand Street, 3rd Fl. New York, NY 10013, +1 (646) 564 2455), Richmond (217 W. 7th Street, Richmond, VA 23224, +1 (804) 203 8540), Amsterdam (Keizersgracht 555, 1017 DR Amsterdam, +31 20 708 4560).
- Capabilities: Brand Positioning, Brand Architecture, Visual & Verbal Identity, Brand Narrative, Activation Planning, Ideation & Concepting, Prototyping & Piloting, Content Creation, and Product & Packaging Design, among other skills.
- Client Roster: Top names such as ACLU, Amazon, American Express, Apple, BlackRock, Bloomberg, Booking.com, Chanel, Chobani, Diageo, Disney, Electronic Arts, Etsy, General Motors, Google, Hilton, Hinge, IKEA, Meta, Netflix, and many more.
Global Presence and Reach
Offices in iconic locations form the backbone of the project’s global presence. The New York City hub at 176 Grand Street radiates urban energy, while the Richmond office at 217 W. 7th Street offers a grounded perspective. In Amsterdam, located at Keizersgracht 555, a touch of European heritage enhances the international vibe. Each locale delivers its distinct flavor and reliability, all adding to a cohesive, cross-continental strategy. It’s like having a conversation with the world—each office tells a part of the story through its local charm and global impact.
Diverse Capabilities and Methodologies
Every facet of this project is built on a wide array of creative and strategic methodologies. Capabilities include everything from Brand Positioning, Brand Architecture, and Visual & Verbal Identity to a comprehensive Brand Narrative. The approach extends to Activation Planning, Whitespace & Territory Analysis, Pipeline & Portfolio Strategy, Ideation & Concepting, as well as Prototyping & Piloting. Creative Communications and Content Creation, alongside designing engaging Brand Experiences and Product & Packaging Design, round out this impressive suite. The natural flow of ideas combined with robust, actionable strategies demonstrates a commitment to meeting current cultural shifts head-on.
Dynamic and Eclectic Team
The team is an eclectic band of misfits applying their otherness to foster invention, betterment, and growth. Among the list are DAN ABARY (Design, Los Angeles), KELLY ADACHI (Strategy, New York City), FADÉ AKINSADE (Strategy, New York City), and ROSE ALBANESE (Strategy, New York). Leadership figures include JOEY CAMIRE (CEO, New York City) and luminaries like SHERZAD RAHMATIAN (Partner, Strategy, Amsterdam) and AARON POWERS (Partner, Strategy, Los Angeles). The roster continues with names such as NATALIE BERRY, MERIDETH BOGARD, and many others across Design, Strategy, Operations, and Engagement roles. Every individual adds a unique note to the harmonious blend that drives forward the brand’s mission.
Project Impact and Sustainability
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation and Infrastructure
- SDG 11: Sustainable Cities and Communities
- SDG 17: Partnerships for the Goals
Engaging Future Directions
As the project looks to the horizon, its future is enshrined in the dynamic nature of its strategies and operations. It envisions new pathways for businesses and brands that blend innovation with a deep understanding of cultural trends. The narrative is rich—from identifying opportunity spaces to evolving business models, every detail is pursued with purposeful creativity. The project’s network across diverse offices and its deep reservoir of capabilities ensure that each solution is as unique as it is effective. There’s a sense of anticipation in the way tomorrow is approached, with strategies that feel both casual and impactful, almost conversational in their delivery. This forward-thinking model is a blueprint for industries that crave transformation while staying true to the authentic, nuanced storytelling that has defined its journey.
