Websites Designed for You & the Planet
Imagine websites built not just for users, but for the planet too. These digital products boast an estimated environmental footprint reduced by a whopping 70% and load in less than a second on average. It’s about creating something that’s fast, beautiful, and sustainable—all at once.
Main Benefits: Speed, Sustainability, and Style
Here’s what makes these websites stand out:
- 🌿 Sustainability: Designed to use fewer resources and powered by low-carbon energy sources.
- ⚡ Fast: Lightweight designs that naturally load quicker, boosting performance and conversion rates.
- 🌸 Beautiful: Lightweight doesn’t mean boring—these sites reflect the unique style of each brand.
- 🔆 Green Hosted: Powered by 100% renewable energy at data centres with a PUE rating of 1.2 or better.
- ✨ Easy to Use: Clear, simple designs paired with intuitive CMS for effortless content editing.
- 💫 Future Proof: Stability, security, and compatibility across all devices, old and new.
Green Hosting and Energy Efficiency
All power consumed at the data centres (courtesy of Krystal.io) comes from 100% renewable sources. These centres maintain a Power Usage Effectiveness (PUE) rating of at least 1.2, which means they’re super efficient in how they use energy. It’s a crucial part of keeping the digital footprint low without sacrificing performance.
Design Philosophy Rooted in Sustainability
Sustainable web design isn’t just a buzzword here—it’s embedded in the DNA. From day one, this approach has been practiced and shared through talks and workshops. The design practice revolves around 10 core principles that guide every project, ensuring that people and planet always come first.
10 Principles Guiding Sustainable Web Design
These principles keep the focus sharp and the impact meaningful:
- People & Planet over Profit
- Keeping it simple
- Beauty matters
- Defining boundaries
- Limiting energy-intensive media
- Using images efficiently
- Typography on center stage
- Reducing waste
- Educating and engaging
- Progress over perfection
Project Impact: Real-World Examples
- Where The Leaves Fall: A minimal footprint platform for a magazine exploring nature, culture, and community. Carbon Rating: a | Speed Index: 0.7s
- wetheknot: A Portuguese slow fashion brand’s shopping experience, now 3 times faster. Carbon Rating: b | Speed Index: 1.1s
- OmVed Gardens: Transitioned from Squarespace to a bespoke low carbon site for a green space and learning centre. Carbon Rating: b | Speed Index: 0.5s
- School of System Change: Built identity and digital tools for a dynamic, interconnected organization. Carbon Rating: a | Speed Index: 0.8s
- Kollectify: Reduced digital footprint by over eight times and quadrupled site speed with a fresh new identity.
Easy Navigation and User-Friendly CMS
Clear, simple design isn’t just about looks—it’s about making it easy for visitors to find their way around. Plus, the CMS is intuitive, so clients can update content without any hassle. This combination ensures websites aren’t just eco-friendly, but also a breeze to use.
