What the Project Is About
Turning sustainability ambition into action, this project works closely with businesses, charities, foundations, and investors to deliver specialist PR focused on people and planet. It’s all about cutting through complexity—100% focused on tackling climate change, driving social justice, and improving lives both in the UK and globally. Using expert knowledge and practical experience, it solves complex communications challenges, engages the right audiences, and delivers real value for clients, their stakeholders, and society at large.
Main Benefits and Key Figures
Here’s a quick snapshot of what makes this project stand out:
- 100% of suppliers have made net zero pledges.
- 9% reduction in scope 1, 2, and 3 emissions through smarter finance, banking, and insurance choices.
- 60% of colleagues volunteered their time supporting charities in the last year.
- 69% of business sector clients have verified 1.5°C-aligned science-based targets.
- 0% of income comes from the fossil fuel industry, aligning with Clean Creative commitments.
- 38% of the team commute by bike or on foot.
Putting Personality into Climate Communications
One of the standout collaborations is with Climate Outreach, a UK charity that helps organisations tell more compelling climate stories. Together, they share practical insights from the latest research into public attitudes. The goal? To help communicate around climate and nature issues in ways that truly resonate with audiences that matter—whether in the UK or globally. It’s about picking up actionable tools and ideas you can use straight away. No fluff, just real, people-first communication.
Scaling Solutions with TRANSFORM
Another exciting part of the project is running global communications for TRANSFORM, an impact accelerator led by Unilever, the UK’s Foreign, Commonwealth and Development Office, and EY. TRANSFORM supports enterprises tackling global challenges, scaling solutions around the world with authentic, people-first communications. It’s a powerful example of how strategic PR and communications can drive real-world impact on a global scale.
Championing Health and Climate Tech
The project also inspires public engagement with health research, working with organisations like Scleroderma and Raynaud’s UK. On the climate tech front, it’s all about scaling innovative solutions that can make a healthier Earth a reality. These efforts show a commitment not just to environmental issues but also to improving lives through health and technology advancements.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being
- SDG 7: Affordable and Clean Energy
- SDG 10: Reduced Inequalities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 16: Peace, Justice, and Strong Institutions
- SDG 17: Partnerships for the Goals
Progressive Leadership and Transparency
Since 1996, this project has been a progressive leader, becoming a founding UK B Corp in 2015 and winning multiple awards for making a difference as a small business. Everything is driven by purpose, with a fearless approach to tackling taboos and setting new standards for the positive role of PR. Transparency is key—they’re independently assessed on performance and progress every year, going beyond requirements to tackle Scope 3 emissions and setting science-based targets as part of their climate commitment. It’s not just talk; it’s action, and it shows.
