What This Project Is About
Sunnysideup Communications is an award-winning, independent, B Corp certified PR & comms agency – an organization that brings fresh, outside-looking-in energy to a chaotic and competitive world. In today’s volatile and complex landscape, every brand or organisation needs that noticeable endorsement to stand out. With a bcorp score of 95.7 in the Advertising & Market Research industry, the project is a clever mix of pure-play social media ideas, creative comms strategies, and consumer engagement methods that drive growth for brands. The agency works with strategies ranging from tactical to multi-year integrated approaches that truly unlock creative potential while staying remarkably dynamic… and ever so engaging.
Main Benefits
- Multi-award winning consumer PR that is both tactical and strategic
- Integrated communications that are the knitting together of activity across multiple channels to deliver more than the sum of its parts
- Comprehensive events and experiences, from influencers joining the Tour de France with lastminute.com to myth-busting sweetener myths for health journalists
- Expert corporate communications, including crisis management, reputation support, and trade relations
- Influencer, social, and digital PR ensuring bespoke campaigns that meet and often exceed expectations
Different Topic: Award-Winning Range of Services
The agency’s service range is impressive – covering every aspect of Public Relations, communications, integrated communications, events, and more. Consumer PR is at the heart of their work, offering creative and unexpected campaigns. Integrated communications take it up a notch by carefully knitting together a mix of media channels that produce rich, multi-layered campaigns. Each segment provides clear evidence of expertise and dedication, ensuring that every campaign, no matter the size, is executed flawlessly. This structure and attention to detail enable organizations to see genuine growth while capturing the attention of diverse audiences across both traditional and digital media.
Different Topic: Comprehensive Consumer PR Solutions
The consumer PR division shines with its multi-award-winning record – tackling everything from strategic campaigns to day-to-day press office and newsroom activity. With the emphasis on original thinking and delivering unexpected results, consumer PR is crafted to both inform and entertain in that dynamic, conversational style. Whether it’s managing headline news or addressing emerging trends, the commercial and creative approach ensures that every client’s unique message is clearly heard in the cacophony of today’s media landscape.
Different Topic: Creating Integrated Campaigns and Experiences
Integrated communications at Sunnysideup Communications is more than just a collection of tactics – it is an orchestrated performance that knits together diverse channels into a harmonious narrative. The campaigns often run over multiple years and layers, injecting insight into every element. Their events team, for example, has created unforgettable experiences – from taking influencers to the Tour de France with lastminute.com to conducting myth-busting sessions about sweeteners with health journalists. These experiences are designed to create ‘perfect moments’ that not only entertain but also bolster brand reputation and visibility.
Different Topic: Corporate Storytelling and Strategic Messaging
Another essential function is corporate communications, where the agency handles issues and crises while managing corporate reputations and media relations. The strategic development of messages, in combination with CEO media-training and profiling, ensures that every narrative is authentic and impactful. Strong contacts across various sectors guarantee that well-placed stories reach the right audiences, making each campaign a notable event in its own right… echoing a sense of relentless energy and imaginative vision across industry channels.
Project Impact
- SDG 8: Decent Work and Economic Growth – Promoting sustainable business growth through innovative PR strategies
- SDG 9: Industry, Innovation and Infrastructure – Reinforcing industry relationships via integrated communication solutions
- SDG 12: Responsible Consumption and Production – Encouraging ethical practices in every campaign
- SDG 13: Climate Action – Acknowledging today’s pressing issues with sustainability in communication strategies
- SDG 17: Partnerships for the Goals – Building strong, cross-sector partnerships to amplify industry impact
Different Topic: Building Endorsement and Industry Presence
The project is also about harnessing the power of press office and influencer strategies to generate massive outreach. With connections spanning print, broadcast, and online media, the agency’s press office is always on hand to generate significant ink and press coverage. Influencer and digital PR efforts are carefully curated – treating each influencer with respect and care, resulting in bespoke campaigns that exceed expectations. This blend of strategic planning and creative execution ultimately creates a presence where brands don’t just communicate – they resonate. The agency’s approach, deeply rooted in both classic PR fundamentals and contemporary digital insights, strikes the perfect balance used to achieve success in a noisy, competitive market… paving the way for brands to grow, interact, and stand out.
