Studio XAG: Bold Spaces That Tell Big Stories
Studio XAG is an award-winning retail experience design agency specializing in crafting immersive experiences for luxury brands. Trusted by global names like adidas, Hermès, and Selfridges, this studio designs and builds unforgettable storytelling spaces that spark emotion and create what clients call “wow moments.” Their work stops people in their tracks, pushing purpose and delivering spaces that truly wow the world.
Main Benefits of Studio XAG’s Retail Experience Design
Here’s what sets Studio XAG apart:
- Global scale immersive experiences that attract new audiences
- Trusted by luxury brands such as adidas, Hermès, Selfridges, and more
- Expertise in storytelling through spatial and retail design
- Creation of emotional connections that engage communities
- A B Corp score of 83, reflecting strong sustainability and ethical practices
- Focus on innovative, interactive, and multi-sensory retail concepts
Exploring Studio XAG’s Diverse Portfolio
Their portfolio is a vibrant mix of projects that showcase creativity and innovation. From IKEA’s interactive pop-up Hus of FRAKTA to Fenty Hair’s immersive brand journey Welcome to Mane Street, each project tells a unique story. Charlotte Tilbury’s Future of Fragrance Experience redefines scent exploration, while Coachtopia’s circular fashion approach pushes sustainability boundaries. The studio also crafts iconic moments like Liberty’s The Tree of Liberty and Hermès’ imaginative window displays in Lightness.
Innovative Concepts That Capture Attention
Studio XAG doesn’t just design spaces; they create experiences that resonate deeply. Christian Louboutin’s Sacré bleu concept store surprises and delights, while Montblanc’s M_Gram captures a new generation’s attention. Diptyque’s Le Grand Tour offers a multi-sensory global adventure, and adidas by Stella McCartney’s Strong Women project builds a powerful retail identity. These projects demonstrate the studio’s knack for blending storytelling with spatial design to engage and inspire.
Creative Storytelling Through Immersive Design
The studio’s work often involves playful, whimsical elements that bring stories to life. Christian Louboutin’s Le Bon Marche windows celebrate Parisian charm, while Fred Perry’s Tartan honors heritage with a modern twist. Y-3’s The Future of Sportswear presents a dark, industrial vision, and LUSH’s Gorilla Gallery offers a surreal scent journey. These projects highlight how Studio XAG uses immersive design to evoke imagination and emotion.
Project Impact on Sustainable Development Goals
- SDG 9: Industry, Innovation, and Infrastructure – through cutting-edge retail experience design
- SDG 12: Responsible Consumption and Production – exemplified by circular fashion initiatives like Coachtopia
- SDG 11: Sustainable Cities and Communities – by creating engaging public retail spaces
- SDG 8: Decent Work and Economic Growth – supporting luxury brands and creative industries globally
- SDG 13: Climate Action – reflected in the studio’s B Corp commitment and sustainable design practices
Why Studio XAG Stands Out in Retail Experience Design
What really makes Studio XAG shine is their ability to fuse bold creativity with strategic storytelling. Their projects don’t just look good—they create emotional connections that linger long after a visit. Whether it’s a kinetic window display for adidas Originals or a festive engineering feat for the V&A’s Victorian Christmas, each experience is thoughtfully crafted to engage, inspire, and wow. It’s no wonder luxury brands keep coming back for more.
