What This Project Is All About
At its core, this initiative is a strategic consultancy focused on crafting better stories about change — right when it matters most. It’s about emotion, clarity, and commitment coming together to create narratives that truly move people. Because every great opportunity for change has that moment in the balance, and only the strongest stories bring folks together to make sure it happens. Using the science of storytelling, this project helps organizations shift their narratives to inspire transformation and build stronger connections.
The Main Benefit of This Approach
Here’s what stands out:
- 4-year internal narrative shift with UNDP, placing nature at the heart of human development, influencing the 2025 to 2029 Strategic Plan.
- Place-based narrative and dissemination strategy for Innovate UK’s flagship Net Zero Living Programme — covering everything from warmer homes to community energy.
- Collaboration with WorldSkills International Secretariat to drive the skills standards agenda — spanning competitions, conferences, impact reports, and Vision 2035.
- Recognition as a B Corp and Blueprint status holder, reflecting a strong commitment to creating a better world.
- A B Corp impact score of 108.9, highlighting the project’s dedication to sustainability and social responsibility.
How the Narrative System Works
The project uses a comprehensive story system mapping approach. It starts with diagnosis — digging deep into narrative landscapes, audience insights, values mapping, and reputation audits. This means understanding not just what stories are told, but how they resonate with different audiences. Internal and external story analysis ensures the narrative is aligned and authentic. It’s like building a school for stories, where every element is carefully mapped out to create a stronger, more impactful narrative.
Crafting the Strategy Behind the Stories
Once the diagnosis is clear, the next step is strategy. This involves brand story development and narrative architecture — basically, designing the blueprint for how stories should flow and connect. Messaging frameworks are created to keep communication consistent and powerful. Campaign narrative planning ensures that every story told fits into a bigger picture, while partner story alignment helps bring everyone on the same page. It’s a dynamic process that turns raw insights into a compelling story canvas.
Bringing Stories to Life Through Activation
Activation is where the magic happens. This phase includes executive skills and coaching to empower leaders to tell their stories effectively. Story playbooks and toolkits provide practical resources to keep the narrative alive and evolving. Impact stories and content are crafted to showcase real change, while internal story activation helps embed the narrative within organizations. Campaign execution and creative direction ensure that every story reaches its audience with maximum impact. It’s storytelling in action — vibrant, engaging, and purposeful.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 13: Climate Action — through narratives supporting Net Zero initiatives and nature-focused development.
- SDG 4: Quality Education — by advancing skills standards and learning through WorldSkills collaborations.
- SDG 17: Partnerships for the Goals — aligning partner stories and fostering collaboration.
- SDG 15: Life on Land — embedding nature at the heart of human development strategies.
- SDG 11: Sustainable Cities and Communities — supporting community energy and warmer homes initiatives.
Why Storytelling Matters in Change
Stories aren’t just words — they’re the glue that holds movements together. When done right, storytelling creates emotional connections that inspire action and commitment. This project shows that by combining science with creativity, organizations can transform their narratives into powerful tools for change. It’s about making stories that don’t just inform, but truly engage and unite people around a shared vision. Because at the end of the day, change happens when stories are strong enough to bring everyone along for the journey.
