What is Royal Purple® High-Performance Motor Oil?
Royal Purple® products are all about delivering top-notch performance and protection for vehicles. They specialize in synthetic lubricants designed to outshine the competition in reliability, performance, and efficiency. One standout is the new Royal Purple® High-Performance Motor Oil European Formula SAE 0W-20 Dexos D, tailored specifically for European gasoline/petrol and light-duty diesel engines. It’s not just oil; it’s a commitment to keeping engines running smoother and longer.
Main Benefits of Royal Purple® Products
When it comes to what Royal Purple® brings to the table, the benefits are clear and impressive:
- High-performance synthetic lubricants that boost engine reliability and efficiency.
- New packaging for Duralec® motor oils, designed to enhance the DIY experience.
- Innovative Augmented Reality features on 1-quart and 5-quart bottles, revolutionizing how customers learn about motor oils.
- Durable one-gallon bottle design with increased post-consumer recycled resin, introduced alongside Bel-Ray®.
- High Performance Motor Oil now exceeds the new ILSAC GF-7 designation, setting a new industry standard.
Innovative Packaging and User Experience
Royal Purple® isn’t just about what’s inside the bottle; they’re changing the game with packaging too. The Duralec® motor oils come in new packaging that’s designed to make DIY oil changes easier and more enjoyable. Plus, the introduction of Augmented Reality features on their bottles means customers can interact with the product in a whole new way—learning about the oil’s benefits right from their phone. It’s a fresh, tech-savvy approach that makes the whole experience more engaging.
Website Redesign Focused on You
The Royal Purple® website has been reimagined with the user in mind. It’s now packed with features that make finding what you need a breeze. The store locator is super user-friendly, helping customers quickly pinpoint where to get their hands on Royal Purple® products. Interactive 3D models let users explore how the oil enhances vehicle performance, offering hands-on insights that are both fun and informative. And the intuitive design means navigating the site feels natural and effortless.
Advanced Synthetic Oil Formulations
One of the highlights in Royal Purple®’s lineup is their synthetic motor oil 0W-16. This isn’t just any oil—it combines premium synthetic base oils with proprietary additive technologies to surpass the protection and performance needs of today’s modern engines. It’s a perfect example of how Royal Purple® stays ahead of the curve, ensuring that their products meet the demands of the latest automotive technology.
Project Impact on Sustainability and Industry Standards
- Supports sustainable packaging by increasing the use of post-consumer recycled resin.
- Advances industry standards by exceeding the ILSAC GF-7 designation.
- Enhances customer education through innovative Augmented Reality features.
- Promotes efficient resource use with synthetic lubricants that improve engine performance and longevity.
- Contributes to cleaner, more efficient engines, aligning with environmental goals.
Royal Purple®’s Legacy and Contact Information
For over 30 years, Royal Purple® has been a trusted name in high-performance lubricants, serving automotive, commercial, and industrial sectors alike. Their commitment to quality and innovation is evident in every product they offer. For those interested in learning more or reaching out, here’s the contact info:
Address:
1060 N Capitol Ave
Suite 6-401
Indianapolis, IN 46204-1044
Phone:
281-354-8600
888-382-6300
Fax:
281-354-7600
