What Is Rooted?
Rooted is a storytelling platform that sits right at the crossroads of sustainable travel, environmental conservation, and community-based advocacy efforts. It’s not just about telling stories—it’s about sharing experiences that matter, highlighting the voices and projects making a real difference in the world. Rooted brings these elements together in a way that’s both engaging and impactful, creating a space where stories inspire action and connection.
The Main Benefit of Rooted
Rooted offers a unique blend of insights and narratives that:
- Amplify local communities and their efforts in sustainability and conservation
- Connect travelers with meaningful, responsible travel experiences
- Provide accessible, engaging content that cuts through the noise
- Support advocacy by sharing stories that empower and educate
- Bridge the gap between global audiences and grassroots initiatives
JoAnna Haugen’s Role in the Project
JoAnna Haugen is the driving force behind Rooted. She’s a solutions-oriented writer, editor, and public speaker who works where sustainable travel, environmental conservation, and community advocacy intersect. With over a decade of experience, she crafts stories that don’t just inform—they engage and inspire. Her work is trusted by publishers, development organizations, and international brands alike, all counting on her to deliver content that truly resonates.
A Global Perspective
JoAnna is more than just a writer; she’s an international volunteer, election observer, passionate world traveler, and a permanent expatriate. This global citizen perspective shines through in her work, allowing her to tackle complex issues with nuance and empathy. She understands the importance of empowering local communities and brings that passion to every story she tells.
Diverse Portfolio and Expertise
Her portfolio is impressively diverse, including speaking engagements, workshops, articles in dozens of print and online publications, web copy, books, video scripts, and much more. This range showcases her ability to adapt her storytelling to different formats and audiences, always with the goal of making a meaningful impact.
Rooted’s Impact on Sustainable Development Goals
- SDG 11: Sustainable Cities and Communities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 14: Life Below Water
- SDG 15: Life on Land
- SDG 17: Partnerships for the Goals
Why Stories Matter in Advocacy
Stories have this incredible power to connect us, to make complex issues relatable and urgent. Rooted leverages that power by focusing on narratives that highlight sustainable travel and conservation efforts, but also the people behind them. It’s about creating empathy, sparking curiosity, and ultimately, encouraging action. In a world overloaded with information, Rooted cuts through the clutter by telling stories that stick.
