What is Rogerwilco Digital?
Rogerwilco Digital is a full-service digital marketing group with business units spread across Cape Town, Johannesburg, and London. Recognized as the Financial Mail AdFocus Digital Agency of the Year, it stands out as one of the very few B Corp certified marketing and advertising agencies in South Africa. The company thrives on the belief that there’s always a better way to do something — a better solution, a better idea. This mindset drives Rogerwilco to constantly try, develop, and explore new approaches. It’s not just about delivering results; it’s about fostering a culture that rewards continuous thinking and problem-solving. This approach leads to better ideas, better decisions, and better interactions — not only for clients but for the people and environment of South Africa as well.
Main Benefits and Key Figures
Rogerwilco’s impact is measured by the value it adds and the ethical way it delivers a disproportionate return on investment. Here are some key facts that highlight its excellence:
- B Impact Score: 106.8 (well above the median score of 50.9 for ordinary businesses)
- Certified B Corporation since September 2024
- Industry: Advertising & market research
- Operates in South Africa and the United Kingdom
- Core values include inclusivity, curiosity, excellence, humour, consistency, collaboration, community, transparency, respect, and accountability
Rogerwilco’s Unique Approach to Digital Marketing
At its core, Rogerwilco blends its services seamlessly to meet diverse business needs. Whether it’s digital marketing, website development, marketing strategy, or performance marketing, the agency creates the perfect recipe for success. The company’s culture encourages an always-on approach to problem-solving, meaning ideas and solutions are never static. This dynamic mindset ensures that every campaign or project is not just effective but also ethically sound and community-focused.
Commitment to Ethical and Transparent Governance
Governance at Rogerwilco goes beyond the usual. It’s about embedding ethics, transparency, and a clear mission into every aspect of the business. The company actively engages around its social and environmental impact, ensuring that its operations align with its values. This commitment builds trust with clients and stakeholders alike, reinforcing Rogerwilco’s position as a responsible and forward-thinking agency.
Focus on Workers and Community
Rogerwilco places a strong emphasis on its people — the workers. It invests in their financial security, health and safety, wellness, career development, and overall satisfaction. This dedication creates a motivated and engaged workforce that drives the company’s success. Beyond its internal team, Rogerwilco also deeply engages with the communities it operates in, hires from, and sources from. This community focus ensures that the agency’s impact is felt far beyond the office walls.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth — through fair employment practices and career development
- SDG 9: Industry, Innovation, and Infrastructure — by fostering innovation in digital marketing and advertising
- SDG 12: Responsible Consumption and Production — via ethical marketing and sustainable business practices
- SDG 13: Climate Action — through environmental management and reducing the agency’s footprint
- SDG 16: Peace, Justice, and Strong Institutions — by promoting transparency, accountability, and ethical governance
Rogerwilco’s Vision for a Better Future
Rogerwilco’s purpose is simple yet powerful: to Be Better. This isn’t just a tagline — it’s a way of life for the agency. By continuously improving itself, its clients, and its impact on society and the environment, Rogerwilco is setting a new standard in the advertising and market research industry. It’s a creative agency that doesn’t just chase results but strives to make a meaningful difference. And in doing so, it inspires others to join the journey toward a more inclusive, transparent, and sustainable future.
