What the Project Is
REWILD OUTFIT is an ethical activewear brand imagined by a passionate dolphins expert. The project stems from years of experience as a dolphins caretaker in controlled environments, and it has evolved into a broader initiative with a clear vision. Born from the deep commitment of Alexae Wittock and her team of experts, the REWILD project aims to create a rehabilitation center in a natural, protected, and enclosed environment to eventually reinsert dolphins from marine parks into the sea. This endeavor, which began with careful surveys and diving sessions to assess the potential of suitable locations, also revealed the alarming impact of abandoned fishing nets on the marine ecosystem… a challenge that would shape the project’s sustainable and innovative approach.
Main Benefit
- Launch of a rehabilitation center for dolphins rescued from controlled environments.
- Creation of a technical, elegant, and sustainable activewear collection.
- Use of recycled, non-biodegradable fishing nets transformed into a hyper-resistant, soft, and breathable fiber.
- Partnership with associations committed to cleaning the seabed and protecting marine ecosystems.
- 1% of every purchase donated to the W Reef non-profit association, contributing directly to marine conservation efforts.
The Ethical Activewear Concept
The project centers on ethical activewear that not only supports an active lifestyle but also makes a tangible contribution to ocean conservation. Alexae Wittock ventured into this realm with an initiative that goes beyond traditional fashion, turning waste into a high-quality fabric. The decision to use abandoned fishing nets is both innovative and environmentally responsible. In essence, recycling these nets transforms something harmful and non-biodegradable into a hyper-resistant, fine, elegant, stretchy, soft, and breathable fiber—a perfect fabric for activewear. The result is an outfit that symbolizes a second life for discarded material, carrying a message of hope and responsibility.
Behind the Scenes
Behind the REWILD project lies years of dedicated work and expertise in marine conservation. Alexae Wittock, whose background includes extensive experience as a dolphins caretaker, collaborated with marine mammal enthusiasts, conservation professionals, and various associations to bring this vision to life. Her journey took her through numerous surveys and diving sessions, during which the destructive impact of abandoned fishing nets was plumbed in detail. Conversations with organizations already working on seabed cleanup further underscored the need for a practical solution. It was from these real-world observations that the concept of transforming waste into sustainable activewear was born… a turning point that merged passion with innovation.
Mother & Daughter Complicity
A unique facet of the REWILD project is the inspiring mother and daughter bond that underpins it. Daughter Alexae Wittock, a cetaceans expert, alongside her mother, Geneviève Kreilmann, an energy therapist and yoga teacher, have built this initiative on their shared dedication and complementary talents. Their collaboration adds a deeply personal dimension to the project, highlighting the importance of family values and mutual support. With ambition, determination, and commitment at its core, the mother and daughter team reinforce a message of care not only for nature but also for the legacy passed down through nurturing relationships… a story of complicity and shared dreams.
Marrying Conservation and Innovation
The synergy between wildlife rehabilitation and sustainable fashion is rare but powerful. At its heart, the REWILD project uses activewear as a channel to raise awareness about ocean conservation. The recycled activewear embodies both technical excellence and ethical responsibility. It calls on consumers, buyers, and athletes to remember that every purchase makes an impact—an invitation to act for the oceans. The concept is straightforward: choose activewear that not only excels in performance but also supports a larger cause. Through this novel approach, abandoned fishing nets that once harmed marine life are reborn as a symbol of innovation and hope for the future.
Project Impact on the Global Goals
- SDG 14: Life Below Water – Enhancing efforts to protect marine ecosystems and restore biodiversity.
- SDG 12: Responsible Consumption and Production – Promoting recycling and sustainable use of resources.
- SDG 13: Climate Action – Contributing to environmental protection through innovative sustainable practices.
- SDG 17: Partnerships for the Goals – Strengthening collaborations with conservation associations and experts.
Looking Ahead to a Sustainable Future
The REWILD project is more than an activewear brand; it is a movement towards ecological and social responsibility. With its roots deeply embedded in marine conservation and ethical innovation, the initiative represents a fresh and dynamic take on sustainability. The journey from the discovery of a critical problem—the destructive presence of abandoned fishing nets—to the creation of a high-performing, sustainable fabric is a testament to visionary thinking. It encourages not just the adoption of sustainable fashion choices, but also an active role in the ongoing mission to safeguard the oceans. Every element of the project, from the design of the outfits to the pledge of donating 1% of every purchase to the W Reef association, carries a clear message: act for the oceans. As the project continues to evolve and the dolphin rehabilitation center moves closer to reality, the impact of this initiative is destined to ripple across communities who understand that conservation and style can coexist in a beautiful, meaningful way.
