What is the REBBL Project?
REBBL was a company created as a solution to support vulnerable communities and help end human trafficking. The dream was to create delicious, organic, functional drinks that can help build schools, provide jobs, reunite families, and nourish the world… and that’s exactly what was done. Every drink created was made with people and the planet in mind. The essence of the project is rooted in a clear, uncomplicated vision: empowering communities while nourishing the world and protecting our planet, one drink at a time.
Main Benefit of the REBBL Project
- Delivers delicious, organic, functional drinks that help build schools, provide jobs, reunite families, and nourish the world.
- Ensures every drink is crafted with people and the planet in mind.
- Uses every single functional ingredient and adaptogen only at levels with proven benefits – if it isn’t used at a meaningful, efficacious level, it isn’t used at all.
- Employs ethical, impact sourcing practices that develop community, prevent worker exploitation, and ensure fair wages for families.
- Operates with 100% recycled bottles, always championing the cause of environmental responsibility.
Ethical Sourcing and Community Support
Through ethical sourcing and impact practices, the project not only develops community but also actively works to prevent worker exploitation and ensure families receive fair wages. The focus is on supporting vulnerable regions, including significant contributions to protecting and preserving the Amazonian rainforest and native peoples’ right to protected land. Ingredients have historically been sourced from these regions in a way that supports the local economy and empowers local communities. This robust ethical approach reflects an enduring commitment to both people and the planet.
Innovating Flavors and Benefits
Every drink crafted involved listening to customer feedback to continue innovating delicious new flavors that are as beneficial as they are enjoyable… each beverage is a result of an ongoing conversation between what is healthy and what tastes great. Every single functional ingredient and adaptogen is chosen only if it meets the rigorous standard of proven, positive benefits. If an ingredient cannot be used at meaningful, efficacious levels, it isn’t included at all – a practice that ensures both authenticity and consistency in delivering the best possible product.
Sustainable and Impact-Driven Business Model
At the heart of the project, REBBL’s business model goes far beyond just financial investments. The company truly puts its entire business into making a positive impact on both society and the environment. This means that every investment, every decision, and every bottle produced is aligned with a larger mission – ensuring that the actions taken today provide a better and more equitable future. From crafting organic, healthy drinks to investing in communities and sustainable practices, the project leaves no stone unturned in its quest for meaningful change.
Project Impact and SDG Alignment
- No Poverty
- Quality Education
- Decent Work and Economic Growth
- Reduced Inequalities
- Responsible Consumption and Production
- Climate Action
Commitment to a Future Without Human Trafficking
The project stands proudly committed to creating a future without human trafficking, partnering closely with Not For Sale to make that vision a reality. A percentage of net sales is donated to support shelter, education, healthcare, legal services, and other direct relief for survivors of human trafficking and exploitation. The entire initiative is infused with a spirit of dedication – not just putting money where the mouth is, but investing the entire business into the cause. This commitment to the welfare of every individual and to the sustainable health of the planet resonates throughout the project, inspiring others to think globally while acting locally… always for the people, always for the planet.
