Introducing Purest: A Conscious Cashmere Journey
Purest isn’t just about cashmere—it’s about a journey. A journey in pursuit of beauty that respects the planet, honors its people, and creates timeless elegance. Imagine wrapping yourself in the finest cashmere, crafted with a contemporary vision that’s deeply rooted in respect and sophistication. That’s Purest. It’s where tradition meets modern luxury, all while keeping sustainability front and center.
The Main Benefit: Luxury Meets Sustainability
Purest offers more than just warmth and style. It’s about conscious choices that make a difference. Here’s what sets Purest apart:
- Hand-finished home accents made from pure, sustainable cashmere
- Artisan-crafted essentials designed for warmth, comfort, and timeless style
- Legacy of excellence blending Italian design, Swiss detail, and traditional weaving
- Partnership with Eden: People+Planet since 2023, planting trees to reduce CO₂
- Exclusive bespoke cashmere accessories created with world-class luxury brands
Craftsmanship Rooted in Tradition and Excellence
Purest’s savoir-faire is a legacy of excellence. It’s where top-quality raw materials meet the masterful skill of traditional weavers. Add to that the elegance of Italian design and the precision of Swiss dedication to detail, and you get products woven with passion and expertise. It’s not just craftsmanship—it’s an art form passed down through generations, ensuring every piece tells a story of quality and care.
Seasonal Essentials for Autumn’s Quiet Luxury
As the leaves turn and the air cools, Purest invites you to discover soft layers and quiet luxury. Their artisan-crafted essentials are designed to bring warmth and comfort without compromising style. Think cozy blankets, elegant scarves, and timeless pieces that elevate your autumn wardrobe and home. It’s all about feeling naturally warm and consciously crafted, perfect for those crisp, reflective days.
Travel in Timeless Comfort with Purest
Traveling just got a whole lot cozier. Purest’s luxurious cashmere travel essentials—blankets, eyemasks, pillows—are designed for elegance and ease on the go. Whether it’s a long-haul flight or a weekend getaway, these pieces bring a touch of sophistication and comfort to every journey. Because why should comfort ever be compromised, especially when you’re on the move?
Impacting the Future: Sustainability and Responsibility
- SDG 12: Responsible Consumption and Production – sustainable cashmere sourcing and production
- SDG 13: Climate Action – tree planting initiatives with Eden: People+Planet to reduce CO₂
- SDG 8: Decent Work and Economic Growth – supporting artisans and preserving traditional craftsmanship
- SDG 15: Life on Land – promoting biodiversity through sustainable practices
- SDG 17: Partnerships for the Goals – collaborating with global luxury brands and environmental partners
Pay with Miles: A New Way to Experience Purest
Here’s something exciting—Purest now welcomes Air France-KLM Flying Blue Members and Etihad Guest Members to pay for their purchases with miles at checkout. Plus, Flying Blue members can now pay using all major cryptocurrencies. It’s a fresh, modern way to enjoy luxury while making the most of your travel rewards. So, whether you’re a frequent flyer or a cashmere lover, Purest makes it easier than ever to indulge consciously.
