What the Project Is
PUBLIC INC. is an independent creative impact agency based in Toronto & New York. The agency believes in imagining better, a notion that reminds everyone that humans are human, and culture is our king—it rules over kindness, so the strategy is clear: stage a coup by unleashing creativity solely for good, cutting through the sap and making people care. The project spans various sectors, creating meaningful communications designed for the benefit of brands, individuals, and the public good. With a refined approach and a clear philosophy, the agency’s work in advertising and market research showcases artful storytelling and inventive ideas.
Main Benefit & Key Figures
The main benefit of the creative impact agency is the ability to generate memorable campaigns that resonate on multiple levels. The approach is designed for impact, incorporating initiatives such as:
- Community Impact Strategies
- Sustainability Communications
- Branding & Design
- Purpose Strategies and Campaign Creative
- Nonprofit Partnership Strategies & Creative
This project in the advertising & market research industry boasts a BCorp score of 97.3, reinforcing its reputation as a Creative Impact Agency with strong ethical and impact-driven principles. The dynamic nature of the work, coupled with a deep emphasis on purpose, resonates with audiences from diverse backgrounds.
Creative Impact in Advertising & Market Research
The creative essence is reflected throughout the client work, which includes campaigns for renowned brands such as Canada Goose, Canadian Tire, High Liner Foods, Hudson’s Bay Foundation, Johnson & Johnson, Maple Leaf Foods, Mark’s, Mastercard, Meals on Wheels America, MERJUR, NBCUniversal, RBC, Rogers, Samsonite, Sunnybrook Foundation, Theory, and many others. These collaborations show that no matter what the focus is—whether it is food insecurity made relatable for all parents by putting a twist on picky eating (Maple Leaf Foods) or addressing senior needs with bold new campaigns (Meals on Wheels America)—the impact remains central. The content is both purposeful and engaging… a testament to how creative ideas can foster real change in society.
Diverse Campaigns & Collaborations
The collective portfolio reflects a variety of thought-provoking projects that are as diverse as they are influential. From helping Sunnybrook stand out in a crowded healthcare market with an optimistic new brand campaign to creating a collective call to ban animal testing that attracts new customers for The Body Shop, each project embodies unique challenges and creative solutions. The client list is robust, featuring well-known names such as the Obama Foundation with its Girls Opportunity Alliance, Converse with the innovative recycled shoe launch, and UNIQLO supporting refugees during the holiday season and beyond. These campaigns are vibrant examples of how purpose meets creativity.
Creative Strategies in Action
Each piece of creative work is strategically driven with an insightful purpose. Consider the campaign for Maple Leaf Foods: it makes food insecurity relatable to all parents through a clever twist on a common struggle—picky eating—adding humor and relatability amidst serious subjects. There is also the heartfelt work for Meals on Wheels America that makes senior needs appear more relevant and urgent, launching the bold new platform and campaign. Other creative strategies include engaging audiences by accelerating racial equity, bringing mental health issues into the spotlight during challenging times, and sharing brands’ sustainability achievements in clear, compelling ways via impact reports. At its core, the creative ideas are designed to catalyze positive societal changes…
Innovative Client Services & Purposeful Campaigns
The agency is known for its ability to integrate creative strategy with tangible social impact. Campaigns are crafted thoughtfully with precise messaging to ensure diverse topics—from environmental sustainability to mental and physical health—are communicated effectively. The creativity flows not as an abstract idea but as a concrete method for engaging both internal and external audiences. This blend of artistry and strategy has allowed for campaigns that not only garner attention but also invite audiences to reflect and act. The creative impact agency continues to champion innovative client services while nurturing partnerships that intersect brands with social responsibility in a most inspiring way.
Project Impact: Linked SDGs
- SDG 3: Good Health and Well-being
- SDG 10: Reduced Inequalities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 16: Peace, Justice, and Strong Institutions
Future Perspectives in Creative Impact
Looking ahead, the focus remains firmly on shaping campaigns that continue to blend creativity with meaningful social impact. The projects not only celebrate achievements—like launching the first shoe made entirely from recycled and upcycled materials by Converse or raising awareness for mental health with The Mental Health Coalition—but also set the stage for upcoming endeavors that push boundaries. The innovative spirit drives every strategy, ensuring that the work remains relevant and transformative. With each new project, the creative impact agency nurtures a future where purpose speaks louder than mere profit, fostering a narrative that celebrates the beauty of creativity, human connection, and positive change. The ongoing narrative is filled with passion, measured strategy, and an unwavering commitment to making the world a better place, one idea at a time.
