What is Principia Advisory?
Principia Advisory stands out as the leading advisory firm focused on organizational ethics. Without ethics, what is your organization really worth? This question lies at the heart of their work, inviting businesses to explore the ethics study and rethink their core values. Founded by David Rodin, Principia brings philosophy right into the boardrooms of Wall Street and the City of London, blending deep ethical insight with practical business needs.
The Main Benefit: Ethics as the Essence of Good Business
Ethics isn’t just a buzzword here—it’s the essence of good business. It shapes the best organizations by defining their impact, guiding how they fulfill obligations, and molding their identity. Principia supports leaders in aligning purpose with practice, helping build stakeholder trust, grow brand reputation, and boost competitiveness. Some key figures and facts include:
- Guidance for leadership to navigate complex ethical issues with integrity
- Support for global partnerships aligning ethics with commercial ambitions
- Experience responding to and rebuilding after ethics crises in major organizations
- Embedding resilience to help organizations keep brand promises
- Driving ethical decision-making during rapid growth phases
David Rodin’s Philosophical Journey
David Rodin’s journey is nothing short of extraordinary. Starting with the ethics of warfare, his path eventually led him to the heart of corporate ethics. Speaking to the Financial Times, Rodin reflects on a decade of bringing philosophy into business, showing how deep ethical thinking can transform organizations. It’s a journey that’s as much about ideas as it is about real-world impact.
Addressing Cracks in Organizations
Ethics crises can shake an organization to its core. When misconduct or irresponsible actions erode trust, the stability—and sometimes survival—of the organization is at risk. Principia has worked with some of the world’s largest organizations to respond to these crises and rebuild stronger. It’s about spotting the cracks before they become collapses and taking action that restores confidence.
Ethics in Action: Real-World Impact
Ethics isn’t just theory—it’s action. Principia has supported Discovery’s executive committee in aligning their commitment to ethics and values with their commercial ambitions, proving that global partnerships and international growth can go hand in hand with strong ethical foundations. This hands-on approach shows how ethics can drive real business success.
Project Impact: Sustainable Development Goals (SDGs) Linked to Principia Advisory
- SDG 8: Decent Work and Economic Growth – promoting ethical business practices that foster sustainable economic growth.
- SDG 16: Peace, Justice, and Strong Institutions – building trust and integrity within organizations and society.
- SDG 17: Partnerships for the Goals – encouraging global partnerships grounded in shared ethical values.
Leadership and Decision-Making in Ethical Organizations
Is leadership ready to face complex ethical challenges? Principia helps organizations equip their leaders with the right guidance to model ethical commitments and make decisions with integrity. Staying ahead of change and embedding resilience means leaders can keep brand promises and navigate uncertainty with confidence. It’s about turning ethics into a competitive advantage—because, at the end of the day, ethics shapes who organizations want to be.





















