17 Sport: Merging Purpose and Profit in the Sports Industry
17 Sport is a dynamic initiative that partners with brands, athletes, and sport properties to drive positive financial, social, and environmental outcomes. By aligning with the 17 Sustainable Development Goals, particularly SDG 17, the project emphasizes collaboration to create a fairer and healthier world. Through innovative campaigns and strategic partnerships, 17 Sport merges purpose with profit, showcasing a commitment to sustainability and impactful change in the sports industry.