What is the One Water Project?
Every time someone buys One Water, they’re not just grabbing a bottle—they’re helping to provide clean water and sanitation to communities around the world. The One Water project began back in 2005 with a simple goal: to change one life, one day at a time. What started as a small idea has grown into a powerful movement, working hand in hand with The One Foundation to transform over 5 million lives. The vision? A world where everyone has access to safe, clean water. And it all began with a striking photo of a young girl sitting next to a padlocked tap in Nairobi, Kenya—a moment that sparked a global mission.
Main Benefits of the One Water Project
Here’s a quick snapshot of what makes One Water stand out:
- Since 2005, over 5 million lives changed through clean water initiatives.
- One Water is a founding UK B Corporation, one of the first to register in the UK over 10 years ago.
- Products use 100% recycled materials where possible, and are fully recyclable.
- Partnership with The One Foundation, a UK Registered Charity No.1118810.
- Focus on sustainable, ethical business practices aligned with global standards.
The Story Behind One Water
Duncan’s journey is pretty inspiring. After spending two years motorbiking around the world, he came face to face with the harsh reality of life without safe, clean water. That photo of the girl in Nairobi? It wasn’t just a snapshot—it was a call to action. Motivated by what he saw, Duncan launched One Water in 2005, selling bottled water to fund clean water projects for communities living in extreme poverty. Over two decades later, that spark has ignited change for millions.
Commitment to Sustainability
One Water isn’t just about providing water—it’s about doing it responsibly. The project maximizes the use of recycled materials, aiming for 100% recycled content wherever possible. And when it comes to the product lifecycle, all One Water bottles are 100% recyclable. This approach reflects a deep commitment to sustainability, ensuring that the mission to help people doesn’t come at the planet’s expense. It’s a win-win for communities and the environment alike.
Ethical Business and Global Standards
One Water’s ethical business practices are a core part of its identity. As a founding UK B Corporation, the project meets rigorous standards of social and environmental performance, accountability, and transparency. It also aligns with initiatives like the UN Global Compact and the Sustainable Restaurant Association, reinforcing its dedication to responsible business. This isn’t just about selling bottled water—it’s about making a meaningful difference through purpose-driven action.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 6: Clean Water and Sanitation – Ensuring availability and sustainable management of water and sanitation for all.
- SDG 3: Good Health and Well-being – Improving health outcomes by providing access to safe water.
- SDG 12: Responsible Consumption and Production – Promoting sustainable practices in product lifecycle.
- SDG 13: Climate Action – Reducing environmental impact through recycled materials and carbon-neutral initiatives.
- SDG 17: Partnerships for the Goals – Collaborating with charities and organizations to maximize impact.
Looking Ahead: The Future of One Water
More than 20 years on, One Water continues to push boundaries. The project’s commitment to ethical business, sustainability, and global impact remains as strong as ever. Whether it’s expanding water projects in Africa or innovating with recycled materials, One Water is proving that purpose-driven business can change the world—one bottle at a time. And with every purchase, people everywhere can be part of that journey.





















