What is Obvious Ventures?
Obvious Ventures is a venture capital firm that believes the biggest companies of our era will harness breakthrough technologies to tackle systemic problems—profitably and at scale. The team behind Obvious has a rich history as entrepreneurs, having helped grow household names like Apple, Twitter, and Patagonia. As investors, they’ve backed world-positive category disruptors such as Beyond Meat, Virta Health, and Diamond Foundry. At its core, Obvious Ventures is made up of product designers and company operators on a mission: to support purpose-driven entrepreneurs across three key investment pillars.
Main Benefits and Key Facts
Here’s a quick snapshot of what makes Obvious Ventures stand out:
- Industry Focus: Equity investing in Developed Markets
- B Corp Score: An impressive 108.6, reflecting strong social and environmental performance
- Investment Pillars:
- Planetary Health: Transforming global industrial systems to be safer, more efficient, and carbon-free.
- Human Health: Reimagining healthcare, food, and consumer goods to promote healthier lifestyles for everyone.
- Economic Health: Reshaping financial services, insurance, and productivity tools to empower individuals and small businesses.
- Main Keywords: Venture Capital, Investing, Financial Services, Technology, Startup, Entrepreneurship, World Positive
Planetary Health: A Closer Look
At the heart of Obvious Ventures’ mission is Planetary Health. This pillar focuses on transforming the industrial systems that power the global economy. The goal? To make these systems safer, more efficient, and completely carbon-free. It’s about rethinking how industries operate and pushing for innovations that reduce environmental impact while still driving growth. Curious to learn more? They offer detailed insights on their approach and projects on their website.
Human Health: Rethinking Wellness
Human Health is all about reimagining healthcare, food, and consumer goods to enable healthier lifestyles for all. This means everything from personalized, outcome-driven care to new wellness products that fit seamlessly into everyday life. The focus is on creating solutions that are accessible and effective, helping people live better, longer, and more vibrant lives. It’s a fresh take on health that goes beyond traditional medicine.
Economic Health: Empowering Through Innovation
Economic Health tackles the financial side of things—reshaping financial services, insurance offerings, and work productivity systems. The aim is to empower individuals and small businesses with the tools they need for financial health and success. Whether it’s through smarter insurance products or innovative financial services, this pillar supports economic resilience and growth in a rapidly changing world.
Project Impact and Sustainable Development Goals
- SDG 3: Good Health and Well-being
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
Location and Contact
Obvious Ventures is based in San Francisco, just two blocks from The Embarcadero, right on the northwest corner of Sydney Walton Park. If you spot the red brick building where Pacific Avenue meets Front Street, you’ve found the right spot. For press inquiries, they can be reached via email at pr@obvious.com. The full address is:
190 Pacific Avenue
San Francisco, CA 94111
