What is Neutral®?
Based in Copenhagen, Denmark, Neutral® stands out as a market-leading producer of certified apparel and accessories tailored for the B2B market. All manufacturing takes place in India, combining global expertise with local craftsmanship. This brand is the outcome of over 20 years of experience in the conventional textile industry, where the founders witnessed firsthand the relentless pressure to cut prices—often at the expense of natural and human resources. So, Neutral® was born out of a desire to do things differently, to create a platform for responsible garment production that truly respects both people and the planet. Officially launched in 2008, Neutral® has since been a beacon for Certified Responsibility™.
Main Benefit of Neutral®
Neutral® offers a holistic approach to garment production, driven by commitment and a focus on continuous improvement. Here are some key highlights:
- More than 20 years of industry experience shaping responsible practices
- Manufacturing exclusively in India, ensuring quality and ethical standards
- Certified apparel and accessories designed specifically for the B2B market
- Adherence to the highest social, ethical, and environmental criteria
- International standards covering the entire value chain
- Continuous action and improvement as core business principles
The Story Behind Neutral®
The journey of Neutral® began with founders Lars Bech and Christina Larsen, who saw the textile industry’s darker side—constant pressure to lower prices, often sacrificing natural and human resources. They decided to flip the script. Instead of following the crowd, they developed a platform that puts responsibility front and center. It’s not just about making clothes; it’s about making a difference. Since 2008, Neutral® has been that platform, proving that ethical production and business success can go hand in hand.
Certified Responsibility™: What It Means
Certified Responsibility™ isn’t just a label—it’s a promise. Neutral®’s approach is holistic, meaning it looks at the entire production process, from raw materials to finished products. This commitment ensures that every step respects people and the environment. It’s about action, not just words, with continuous improvements embedded in the company’s DNA. This dedication sets Neutral® apart in a crowded market, making it a trusted partner for businesses seeking truly responsible apparel.
Manufacturing with Respect
All manufacturing happens in India, where Neutral® works closely with partners who share its values. This local production ensures quality control and adherence to strict social and environmental standards. It’s a model that respects the people behind the garments and the planet they live on. By focusing on responsible manufacturing, Neutral® challenges the industry norm and sets a new standard for what ethical production looks like.
Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – promoting fair labor practices
- SDG 12: Responsible Consumption and Production – ensuring sustainable production methods
- SDG 13: Climate Action – minimizing environmental impact through ethical manufacturing
- SDG 15: Life on Land – protecting natural resources used in textile production
- SDG 17: Partnerships for the Goals – collaborating internationally to uphold standards
Looking Ahead with Neutral®
Neutral® continues to evolve, driven by a passion for responsible garment production that respects both people and the planet. With a foundation built on experience, commitment, and certified standards, it’s more than just a brand—it’s a movement towards a more ethical textile industry. As the market grows and demands shift, Neutral® remains dedicated to action and continuous improvement, proving that business can be a force for good.
