What is Nature & More?
Nature & More is the “trace & tell” consumer trademark and online transparency system of Eosta – where ecology meets economy. It brings fresh organic fruits & vegetables from all over the world that are GMO-free, pesticide-free, and free from artificial fertilizers, but always accompanied by the grower’s story and full transparency about impacts on planet and people. This initiative ensures that every shopper is given clear, unfiltered insights into the origins of produce. The approach is straightforward and almost conversational in its presentation… inviting consumers to engage with nature’s story through a lens of trust and authenticity.
Main Benefits of Organic Farming
Organic farming has many tangible benefits that are immediately noticeable. These benefits include:
- Soil Saved (KG): Organic farming saves soils by using compost and other practices to protect and restore soil life, ensuring sustainable fertility and preventing erosion by water and wind.
- CO2 Reduced (KG): With no artificial fertilizers or pesticides, organic soils sequester more carbon from the air, making the process climate resilient and minimizing emissions.
- Water Saved (L): By not applying agrochemicals, organic farming keeps water clean and improves the soil’s water-holding capacity, thereby requiring less irrigation and preventing pollution.
These figures reflect a commitment to environmentally friendly practices that not only keep nature intact but also empower consumers to appreciate the unseen benefits of each organic product.
Growing Stories: Trace & Tell
Every product tells a story, and Nature & More ensures that these narratives are not lost in the plethora of modern commerce. The project’s core lies in tracing each fruit and vegetable back to its individual grower, showcasing how the sustainable practices of dedicated individuals align perfectly with the overarching mission of transparent sourcing. This unique traceability system is akin to having a backstage pass to the journey of organic produce – from the field to the table. It adds a human element, inviting consumers to pause and appreciate that meaningful story behind every bite.
Commitment to the Planet and People
Nature & More emphasizes the commitment and efforts that individual growers make toward a healthier planet and the well-being of its people. The approach is as much about environmental sustainability as it is about social accountability. Through the project’s website, social media channels, and even the packaging used, the detailed information about farming practices and impacts is communicated clearly. This dedication creates a sense of connection with the end user, who can feel involved in a broader movement aimed at encouraging sustainable consumption and preserving the environment for future generations.
Meet the Sustainability Flower
At the heart of the Nature & More project is the Sustainability Flower, a unique emblem symbolizing the core values of this initiative. Every grower associated with Nature & More carries a personal Sustainability Flower, which acts as an indicator of their commitment to a greener and more socially responsible economy. This innovative feature not only highlights individual efforts but also makes the complex world of sustainability more accessible by breaking it down into a visual representation. It sparks curiosity and encourages informal discussions, almost like a friendly reminder that every piece of produce carries its own signature of care.
Project Impact: SDGs in Action
- SDG 2: Zero Hunger – by providing organic, nutrient-rich produce while supporting sustainable agriculture.
- SDG 12: Responsible Consumption and Production – through transparent supply chains and ethical sourcing practices.
- SDG 13: Climate Action – by reducing CO2 emissions and encouraging practices that mitigate climate change.
- SDG 15: Life on Land – by promoting soil preservation and the sustainable use of terrestrial ecosystems.
Stay Connected with Nature & More
Keeping in touch with sustainability has never been easier. The Nature & More project extends beyond the produce shelves by engaging with consumers on multiple platforms. Contact information is readily available for those seeking further details or wishing to share their own sustainability stories. Whether via phone at T +31 (0)180 63 55 00 or F +31 (0)180 89 03 98, or by sending an email to info@eosta.com, the connection remains personal and accessible. Social media platforms like Facebook, YouTube, Instagram, and LinkedIn offer a lively space where followers can explore the dynamic world of Nature & More – a world where every product is a promise of a greener future, waiting to be discovered…
