What is Munkun?
Munkun is a project centered on research and creativity aimed at building a sustainable future. The name “munkun” comes from Mapudungun, the language of the Mapuche people—an indigenous community from South America—and it means to propagate everywhere. This idea of spreading and growing is at the heart of the project’s mission.
The Core Benefit of Munkun
Munkun’s main goal is to contribute to the regeneration of the planet, making it a better place for future generations to thrive. Here’s what it brings to the table:
- Helps people, companies, and institutions spread actions that promote a better future.
- Offers strategies to accelerate sustainable change by analyzing complex systems.
- Supports collaboration to creatively solve tough problems.
- Guides decision-making and designs plans that encourage adoption of sustainable practices.
- Builds capabilities and knowledge to create meaningful impact.
- Designs and activates large-scale organizational changes.
- Transforms strategic ideas into engaging digital and physical actions.
The Mapuche Connection
The Mapuche people, known as the “people of the land,” have a profound connection to nature and the earth, which they call Ñuke Mapu, or mother earth. For them, the land isn’t owned by anyone—it belongs to itrofill mongen, meaning all forms of life. This worldview deeply influences Munkun’s philosophy, emphasizing respect and care for the planet as a shared heritage.
How Munkun Navigates Complexity
In a world that’s constantly changing and often complicated, Munkun helps navigate through the noise. It understands that real change only happens when everyone learns and adapts. By focusing on strategy, learning, and communication, Munkun supports people and organizations in making informed decisions that consider the many interconnected parts of a system.
Creative Solutions for Sustainable Impact
Creativity is a big part of Munkun’s approach. The project crafts narratives that highlight sustainable commitments and explores how products or services can influence customer behavior positively. With innovative digital solutions and meaningful experiences, Munkun captures attention and inspires action—making sustainability not just necessary, but also engaging and competitive.
Project Impact and Sustainable Development Goals
- SDG 4: Quality Education – Equipping people with knowledge and skills for sustainability.
- SDG 11: Sustainable Cities and Communities – Designing organizational changes for better living environments.
- SDG 12: Responsible Consumption and Production – Promoting sustainable behaviors and practices.
- SDG 13: Climate Action – Accelerating strategies that address climate challenges.
- SDG 15: Life on Land – Honoring the Mapuche connection to the earth and biodiversity.
Who Munkun Seeks to Collaborate With
Munkun is on the lookout for curious individuals and ambitious, committed organizations ready to explore and experiment together. The goal? To create a better future by spreading ideas and actions that matter. It’s about joining forces, learning from each other, and pushing the boundaries of what’s possible in sustainability.
