What is Moyee Coffee?
YOU A TASTY CUP, FULL IMPACT FOR THE FARMERS AND ROASTERS. This project stands out by roasting and packaging coffee in Ethiopia and Kenya. The mission revolves around selling coffee and sharing the proceeds in a fair manner, ensuring that the producers and consumers maintain a balanced, genuine relationship. It is a logical and straightforward step in the coffee chain that radically improves the lives of millions of people. At its heart, the approach is all about serving a delicious cup while reinforcing economic justice and sustainability.
Key Benefits and Figures
The project is designed to deliver benefits on multiple fronts. A glance at some of the significant figures and facts paints a clear picture:
- FairChain percentage 2024 = 92% (a strong increase from the initial 70% target and 84% reached in 2023)
- Roasting and packaging done in countries of origin, ensuring a fair distribution of income
- Collaboration with renowned farmers from Ethiopia, Kenya, and Colombia
- Cupping scores of eighty and higher, affirming that the beans can be called 100% Specialty Coffee
- Commitment to protecting forests through sustainable practices and reforestation initiatives
The Journey Since 2012
Hello, welcome to the Moyee rebellion! Since 2012, the project has been on a mission to reshape the coffee industry. The idea was not only to serve a great cup of coffee but also to prove that there can be a fairer and much more sustainable way to grow, roast, and deliver coffee. The journey has been marked by dedication to the cause—a steadfast commitment to realizing a future where coffee production empowers local communities rather than stripping them of resources. It is an ongoing revolution that has steadily fostered change, despite a few transport hiccups at the beginning of this year.
Bridging the Gap for Farmers and Forests
This initiative not only highlights the remarkable quality of specialty coffee but also aims to bridge critical gaps in the coffee value chain. Farmers, for instance, have traditionally seen only a fraction of the coffee’s total value. Millions of coffee farmers live below the poverty line, and this project is committed to ensuring that every farmer receives a livable income. Moreover, it recognizes that poverty is deeply intertwined with environmental issues. Deforestation is often a consequence of impoverished communities seeking resources. By promoting coffee production that protects existing forests and actively engages in reforestation, the project builds a sustainable bridge between economic development and environmental stewardship.
Quality and Impact in Every Cup
Moyee Coffee offers 100% SPECIALTY COFFEE, 100% ARABICA – delivering not just flavor but also impact and emotional satisfaction in every sip. Working with the best farmers from Ethiopia, Kenya, and Colombia, the coffee is hand-picked, slowly dried, and roasted to perfection. There is a unique charm in knowing that each bean contributes to a larger mission. The project also features an Impact Subscription model that provides more than just coffee – it gives the farmers and roasters the certainty of a stable income. Think of it as a commitment made tangible through a simple cup that supports communities and forests simultaneously.
Innovation in Fair Value Distribution
At the core of this movement is a robust response to a massive challenge: ninety percent of the total coffee value in the world slips through the hands of a handful of large multinationals, often referred to as Big Coffee, while coffee-producing countries receive only ten percent. By ensuring that at least fifty percent of the total value remains in the coffee countries, the project sets out to dismantle an old structure and create a more equitable value chain. This innovative approach promotes development aid independence, enabling coffee-producing regions to build their own economic resilience, one delicious cup at a time.
Moyee Coffee’s Sustainable Impact
- SDG 1: No Poverty – Working to provide livable incomes for millions of coffee farmers
- SDG 8: Decent Work and Economic Growth – Creating stable jobs through local roasting and packaging
- SDG 13: Climate Action – Actively protecting forests and fostering reforestation to combat deforestation
- SDG 15: Life on Land – Taking steps to ensure that coffee production supports the health of local ecosystems
The Broader Challenge and Future Outlook
The overarching challenge remains clear: find a sustainable and fair solution in a market where traditional practices have long favored major corporations over local communities. The strategy of roasting and packaging coffee within the country of origin ensures that half of the coffee’s value is captured right where it is produced. This approach does more than just serve a cup of coffee—it serves as a beacon of hope for rural communities, providing jobs for farmers and supporting the best beans from the forest. The subscription model offers additional impact by guaranteeing farmers and roasters a secured income. More than just a beverage, Moyee Coffee is a movement toward radical quality and radical impact. This effort resonates deeply with those who appreciate not only a cup of exceptional coffee but also the value of a fair, sustainable, and mindful production process.
