What is MM-Eye?
MM-Eye is an established insight agency with a solid track record of helping businesses make the right decisions. How? By digging deep to find out what truly matters to their customers, employees, suppliers, and wider stakeholders. It’s all about understanding the people who shape a business’s world and using that knowledge to drive smarter choices.
Main Benefits of MM-Eye’s Approach
Here’s what sets MM-Eye apart and why it matters:
- Founded over fifteen years ago, with a strong legacy and experience.
- Employee-owned, with original senior management still actively involved.
- Certified B Corporation since September 2023, reflecting high standards of social and environmental performance.
- B Corp score of 125.6, showcasing commitment to transparency and accountability.
- Focus on stakeholder engagement to future-proof businesses.
- Combines pioneering research techniques with a passion for truth.
- Delivers insights rooted in human emotion, unlocking game-changing opportunities.
Stakeholder Engagement at the Core
Stakeholder engagement isn’t just a buzzword here—it’s critical to future-proofing business. MM-Eye believes that in today’s world, where environmental threats are mounting, businesses need to step up and lead positive global change. Engaging with customers, employees, suppliers, and communities isn’t optional; it’s essential for sustainable success.
Materiality Assessment and Evidence-Based Insights
MM-Eye’s approach is grounded in evidence. By asking the right questions—questions that tap into human emotion—they unearth valuable insights that help businesses understand what really drives satisfaction and loyalty. Whether it’s customer satisfaction, employee satisfaction, or supplier relationships, the data is clear, actionable, and game-changing.
Driving Positive Impact Through Research
More than just market research, MM-Eye’s work is about making a positive impact. Their certification as a B Corporation means they’re independently verified to meet rigorous standards in social and environmental performance. This commitment extends beyond clients to include employees, communities, and suppliers—everyone involved benefits from their approach.
Project Impact: Sustainable Development Goals (SDGs) Linked to MM-Eye
- SDG 8: Decent Work and Economic Growth
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 16: Peace, Justice, and Strong Institutions
- SDG 17: Partnerships for the Goals
Why MM-Eye’s Insights Matter
At the heart of MM-Eye’s work is a simple but powerful idea: by understanding what truly matters to people, businesses can change the way they operate—for the better. Better for people, better for the planet, and yes, better for profit too. It’s about sustainable competitive advantage that doesn’t come at a cost but creates value across the board. In a nutshell, MM-Eye helps businesses not just survive, but thrive in a changing world.
