Discover MGG: Swiss-Inspired Merino Knitwear
MGG is all about comfort without compromise. This brand creates timeless wardrobe essentials made in Europe, drawing inspiration from Swiss heritage. Their focus? Soft, ethical craftsmanship using 100% Merino CASHWOOL® that feels amazing on your skin and is easy on your conscience. Whether it’s cosy merino sweaters or lightweight tees, MGG’s collection blends quality with a no-nonsense approach to style and sustainability.
The Main Benefit: Comfort Meets Conscious Craftsmanship
MGG’s commitment to comfort and ethics shines through in every stitch. Here’s what makes them stand out:
- 100% Merino CASHWOOL® sourced and crafted in Europe
- Soft, breathable knitwear that’s gentle on the skin
- Swiss-inspired design combining timeless style with modern needs
- Every order plants a tree to offset its carbon footprint
- Wide range of products for women, men, and accessories
Explore the Collection: Women’s and Men’s Essentials
MGG offers a thoughtfully curated range for both women and men. From cosy merino sweaters to lightweight merino tees, the collection covers all bases. Outerwear includes jackets and pants designed to keep you comfortable and stylish. The apparel line features the Black Collection, cotton tees, hoodies, and sweatshirts. Men’s apparel also includes the exclusive Tanner Hall Signature Collection. Accessories like merino hats, scarves, and ski socks round out the lifestyle essentials.
A Glimpse into the Brand’s Story and Values
MGG isn’t just about clothing; it’s about a lifestyle rooted in heritage and responsibility. The brand’s story, team, and journal reflect a passion for quality and ethical production. Their no-compromise approach means every piece is crafted with care, ensuring durability and style without sacrificing conscience. Plus, their commitment to sustainability is clear—planting a tree with every order is just one way they give back to the planet.
Dancing on the Edge: A Ski Ballet Story
Beyond knitwear, MGG brings a unique cultural touch with their documentary “Dancing on the Edge: A Ski Ballet Story.” This film dives into the fascinating world of ski ballet, an iconic freestyle ski discipline. Through interviews, archive footage, and stunning modern shots, it captures the highs and lows of this remarkable sport. It’s a beautiful blend of art, sport, and storytelling that complements the brand’s Swiss roots and adventurous spirit.
Project Impact: Sustainable Development Goals Linked to MGG
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 15: Life on Land
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
Support and Customer Care
MGG values its customers and offers comprehensive support to ensure a smooth shopping experience. From shipping details and returns to FAQs and store locations, help is just a click or call away. The support team is reachable via email at support@mgg.ski, Monday to Friday, 11:00 to 19:00 CET. Located in Verbier, Switzerland, MGG combines local charm with global accessibility, making it easy to connect and engage with the brand.
