What McBride Is All About
McBride is the leading European manufacturer and supplier of private label and contract manufactured cleaning products for both domestic households and professional cleaning markets. Their mission? Everyday value cleaning products so every home can be clean and hygienic. They’re not just about making products—they’re about meeting the evolving needs of customers across Europe and Asia Pacific, offering end-to-end development and manufacturing capabilities that cover a wide range of cleaning and hygiene solutions.
The Main Benefits of McBride’s Offerings
Here’s a quick snapshot of what makes McBride stand out:
- Leading European manufacturer with a strong presence in Asia Pacific
- Wide product range including liquids, powders, aerosols, and unit dosing
- Specialist aerosol and personal care products tailored for different markets
- Multiple factories and offices across Europe, Asia, and Australia
- Commitment to sustainability with a focus on energy management to meet Scope 1 and 2 targets
- A clear vision to reach €1 billion in revenue through sustainable and focused strategies
Exploring McBride’s Diverse Divisions
McBride’s business is split into several specialized divisions, each catering to specific product types and markets. The Liquids division handles household products sold in bottles, pouches, or cartons—think everyday cleaning essentials. Then there’s the Unit Dosing division, which offers cleaning products in single-dose packages, making life easier and more precise. The Powders division focuses on powdered products for laundry, dishwashers, and water softeners. Meanwhile, the Aerosols division innovates with household, personal care, and cleaning products delivered from pressurized containers. Lastly, the Asia Pacific division supplies household cleaning and personal care products tailored for retailers and partners in that region. Quite the lineup, right?
Where McBride Calls Home: Their Locations
McBride’s footprint is impressive, with factories and offices spread across multiple countries. From Australia’s office to factories in Belgium, Denmark, France, Italy, Malaysia, Poland, Spain, and Vietnam, they’ve got a solid manufacturing network. Offices in Germany, Hong Kong, Luxembourg, and the UK support these operations. This wide geographic spread not only helps them serve diverse markets but also strengthens their supply chain and customer service capabilities.
Driving Sustainability at McBride
Sustainability isn’t just a buzzword for McBride—it’s a key focus area. They’re zeroing in on energy mix and management to meet their Scope 1 and 2 emissions targets. This means they’re actively working to reduce their carbon footprint and operate more efficiently. It’s a smart move, considering the growing demand for environmentally responsible products and practices in the cleaning industry. McBride’s approach shows they’re serious about balancing business growth with environmental stewardship.
McBride’s Impact on Sustainable Development Goals (SDGs)
- SDG 6: Clean Water and Sanitation – by providing effective cleaning products that promote hygiene
- SDG 9: Industry, Innovation, and Infrastructure – through advanced manufacturing and product innovation
- SDG 12: Responsible Consumption and Production – focusing on sustainable manufacturing processes
- SDG 13: Climate Action – targeting energy management to reduce emissions
- SDG 17: Partnerships for the Goals – collaborating with retailers and partners across regions
The Vision and Purpose Behind McBride
At its core, McBride is all about everyday value cleaning products that keep homes clean and hygienic. They define “home” as the place where people live and the people themselves, which is a nice touch—it’s personal. Their products cover laundry, dishes, and general surfaces, plus specialist aerosols in Europe and personal care products in Asia Pacific. Their vision? To extend their position as the leading value producer of everyday consumer hygiene products and hit €1 billion in revenue. They aim to do this by balancing price, service, and quality—because customers want it all, right? And with a Board of Directors focused on long-term success, McBride seems set to keep making waves in the cleaning industry.
