What is Madre Brava?
MADRE BRAVA is an international climate advocacy organisation with a clear vision: a world where 100% sustainable, healthy, and affordable food is available for everyone. Their mission? To protect people, animals, and the planet by leading a bold shift towards more plants in our diets. It’s about making food systems better, greener, and fairer for all.
The Main Benefit: Driving the Protein Shift
Madre Brava’s work highlights some powerful facts and figures that show why this shift matters:
- Protein diversification offers a golden opportunity for Germany’s farmers, opening new markets and sustainable practices (3 November 2025).
- Supermarkets, where most Europeans get their food, have huge influence—and they should lead the protein shift (14 October 2025).
- Alternative protein sales are growing in Thailand, with prices falling and Europe showing strong demand potential (8 October 2025).
- The global scientific consensus urges everyone to eat more fruit, vegetables, and nuts, and cut down on meat for planetary health (3 October 2025).
Supermarkets and Their Role in Our Diets
For most people in Europe, supermarkets are the go-to place for food. But they’re more than just stores—they shape what ends up on our plates. Madre Brava points out that supermarkets should take responsibility and lead the way in promoting plant-based options. It’s a big deal because changing what supermarkets offer can change what millions of people eat every day.
Alternative Proteins: A Growing Opportunity
Thailand’s market for alternative proteins is booming. Prices are dropping, sales are climbing, and Europe’s demand is a big driver behind this trend. This shift isn’t just about food preferences—it’s about creating new economic opportunities for meat producers willing to diversify. It’s a win-win for the planet and the people involved.
Health and Planetary Impact of Food Choices
The release of the new Planetary Health Diet in Stockholm marks a landmark moment. The consensus is clear: eating more plants—fruits, veggies, nuts—is essential for both health and sustainability. Many people need to cut down on meat, which is a tough ask but a necessary one. Madre Brava’s research and insights keep pushing this message forward, making it impossible to ignore.
Project Impact: Linking to the Sustainable Development Goals (SDGs)
- SDG 2: Zero Hunger – promoting sustainable, healthy food for all.
- SDG 3: Good Health and Well-being – encouraging diets that improve health.
- SDG 12: Responsible Consumption and Production – shifting food systems towards sustainability.
- SDG 13: Climate Action – reducing emissions through plant-based diets.
- SDG 15: Life on Land – protecting ecosystems by reducing meat production.
Voices and Stories Behind the Movement
Behind the scenes, stories like Florian Wall’s work in Germany and personal journeys from consulting to food transition show the human side of this movement. It’s not just policy and data—it’s about people passionate about making a difference. From supermarket climate action to tackling ultra-processed foods, Madre Brava’s insights reveal a dynamic, evolving effort to reshape how we eat and live.
