What Kindred Agency Is All About
Kindred is an independent PR and comms agency with a clear mission: making positive change. They’re not just about flashy campaigns or empty promises. For Kindred, positive change is serious business. They believe that having a strong purpose and delivering strong performance can—and should—go hand in hand. Working with brands and organisations that want to achieve both, Kindred crafts campaigns that genuinely improve lives, strengthen communities, and boost the wellbeing of the world. Curious? Just dive into their work and see the difference for yourself.
The Main Benefit: Real Impact, Real Results
Kindred’s work isn’t just talk. It delivers measurable, meaningful outcomes. Here are some standout figures that show just how powerful their campaigns have been:
- Ministry of Justice Probation — Improved perception of the Community Payback Supervisor role by 109%.
- Abel & Cole — Converted 25% of customers to shop refills, cutting down plastic waste.
- Gosh! — Helped deliver the best-ever sales month on record.
- WRAP — Persuaded 9.4 million people to change their food waste behaviours.
- IET — Inspired 14% more school-age kids to believe anyone can be an engineer.
- ZenAuto — Boosted views of electric vehicles (EVs) by 22%.
What Kindred Offers: Strategy and Creative Expertise
At the heart of Kindred’s approach is a deep understanding of strategy and creativity. Their consultancy services cover a wide range of areas, including positive change comms, sustainability and ESG strategies, behaviour change, and purpose-led partnerships. They also excel in paid social planning, research, idea generation, social media strategy, message development, and content strategy. It’s a full toolbox designed to help brands communicate with impact and authenticity.
Content and Campaign Delivery: Bringing Ideas to Life
Ideas are only as good as their execution, and Kindred knows this well. Their delivery capabilities include 360-degree comms campaigns, press offices, community management, content creation, advertising, partnership marketing, events, PR and media relations, social media, influencer outreach and co-creation, design and branding, paid social implementation, and stakeholder relations. Basically, they cover all the bases to make sure campaigns don’t just launch—they soar.
Recognition and Industry Standing
Kindred’s work hasn’t gone unnoticed. They’ve earned multiple accolades, including PRCA UK award shortlists, Third Sector Awards’ Comms Agency of the Year 2025, and features in Creative Moment Awards. Their commitment to positive change and excellence in communications has positioned them as a leader in the advertising and market research industry, with a remarkable B Corp score of 100.4. This recognition underscores their dedication to both purpose and performance.
Project Impact: Aligning with Global Goals
- SDG 3: Good Health and Well-being — Campaigns improving community wellbeing and food waste reduction.
- SDG 4: Quality Education — Inspiring young people to pursue engineering and STEM careers.
- SDG 11: Sustainable Cities and Communities — Enhancing community roles and partnerships.
- SDG 12: Responsible Consumption and Production — Promoting refill shopping and reducing plastic waste.
- SDG 13: Climate Action — Tackling food waste and boosting awareness of electric vehicles.
Why Positive Change Matters in Communications
In today’s fast-paced world, communications agencies have a unique responsibility. Kindred stands out by proving that purpose-driven work isn’t just a trend—it’s the future. Their campaigns don’t just sell products or services; they inspire behaviour change, build stronger communities, and contribute to a healthier planet. It’s about making every message count, with heart and impact. And that’s something worth talking about.
