What the Project Is
BUILD TRUST. DRIVE GROWTH. CREATE IMPACT. These words capture the essence of the project, a unique initiative that helps purpose-driven organisations turn powerful stories into measurable results using the IMPACT™ STORYTELLING SYSTEM. At its core, the project combines strategy consultancy, storytelling & video training, and cinematic multi-channel content creation to unlock hidden value in every narrative. This service has established a reputation through national award wins at the Drum Recommends Awards for six consecutive years. It is an approach that not only delivers creative excellence but also builds trust and drives growth across industries—from film production to live streaming innovative online events.
Main Benefit
The project’s effectiveness is highlighted by its impressive case studies that clearly demonstrate its impact. The following bullet points summarize key figures and facts:
- TEDXLONDON: Filmed talks have amassed 22M+ views online, with events live-streamed to over 80 countries across more than 10 years of collaboration.
- NHS MENTAL HEALTH TRUST: A targeted video series boosted applications for ‘hard to fill’ roles, leading to all key roles being filled with great people, while humanising the organisation’s culture.
- RAILWAY CHILDREN CHARITY: A compelling video captured the emotion and impact of a story in India, helping to raise over £2M in one night and moving audiences to donate like never before.
Social Investment Video Production
Social Investment Video Production is one of the niche specialisms that defines the project. It prided itself on being an agency with a deep understanding of the sectors and organisations it works with. Social investment, also known as impact investing, is recognized as a fast-growing segment within the broader investment market. This approach uses video production and video strategy to illustrate the power of investment for good in the world. The narrative is crafted to be both persuasive and informative, connecting viewers with the genuine potential of social impact—almost like a conversation that flows naturally, engaging audiences through every frame…
Social Impact and Social Enterprise Video Production
At the heart of the project lies Social Impact Video Production. This specialism emphasizes that the human component of any story is what truly defines its effectiveness. Hand in hand with social enterprise video production—the aspect that promises to solve the challenge of chasing grant funding annually—the project delivers stories that are authentic and vibrant. Whether it’s through structured video training or dynamic storytelling, the approach allows organisations to connect with communities in a meaningful way, driving engagement and passion…
Purpose-Driven Video Production
Purpose-driven video production is more than just a service; it is a mission. Founded in Birmingham in 2008, the project was established with a clear purpose: to bring great ideas to life and tell stories that matter. With a proud status as one of the UK’s Founding Certified B Corporations since 2015, the project has grown into an influential production company based in Birmingham and London, with global reach. Its rich experience in video marketing, event filming, and live streaming ensures that each project—from animation pieces to online summits and hybrid events—is treated with the utmost attention and creativity. The passion behind each story enables the initiative to truly become a catalyst for change.
Global Reach and Industry Recognition
The impact of the project extends well beyond traditional media channels. By consistently delivering cinematic multi-channel content creation, the service has made its mark across the film, TV, and music production industries. With a strong focus on storytelling, video training, and video strategy, it supports organisations in unlocking the hidden potential of their narratives. The project continuously engages with audiences on a global scale thanks to innovative technologies used for live streaming online events and hybrid events. This approach not only strengthens the connection with the communities served but also establishes a benchmark for quality and authenticity in video production.
Project Impact
- SDG 3: Good Health and Well-being – Highlighted through collaborations with organisations like the NHS Mental Health Trust.
- SDG 4: Quality Education – Achieved by providing storytelling & video training that empowers individuals and communities.
- SDG 8: Decent Work and Economic Growth – Through support for purpose-driven initiatives that drive growth and build trust.
- SDG 10: Reduced Inequalities – By bringing diverse voices to the forefront in every narrative.
- SDG 12: Responsible Consumption and Production – Reflecting a commitment to ethical practices in video marketing and production.
Bringing Ideas to Life
The power of storytelling is evident in every project detail. The initiative harnesses creative energy and technical expertise to produce purpose-driven video content that resonates deeply. By seamlessly integrating elements like animation, live streaming, online summits, and event filming, the project provides a platform for organisations making a positive difference in society. There is a distinct charm in the way ideas are transformed into dynamic, memorable visuals—a sudden pause here, a burst of narrative energy there—that not only entertain but also educate and inspire audiences. With a bcorp score of 95.8, this service stands as a beacon of excellence in video production and video marketing across the UK and around the globe.
