What is the ID Genève Watches Project?
ID Genève is redefining luxury watchmaking with a bold focus on sustainability and innovation. Launched during Climate Week in New York, their SDG timepiece celebrates the 10th anniversary of the United Nations Sustainable Development Goals (SDGs). This isn’t just any watch—it’s a world-first creation developed alongside Swiss circular-material pioneer CompPair. Blending cutting-edge technology with Swiss craftsmanship, ID Genève offers more than a timepiece; it’s a fresh vision of what watchmaking can be in a circular, sustainable world.
Main Benefits and Key Highlights
Here’s what makes ID Genève stand out in the luxury watch industry:
- First-ever seaweed-based, home-compostable packaging in luxury watchmaking, developed with Notpla for the Circular S collection, biodegrading naturally in just 4–6 weeks.
- The Circular C watch, unveiled in The New York Times and famously worn by Leonardo DiCaprio at the Re:wild auction in Miami, with all proceeds supporting nature restoration.
- Every watch purchase comes with “Circular Tokens,” granting access to a digital portal offering services like strap changes, dial color swaps, bezel finish updates, and more—truly a watch for a lifetime.
- Recognition as the Best Sustainable Watch and multiple nominations for design and innovation awards.
- A strong B Corp score of 80.2, reflecting commitment to social and environmental performance.
Innovation Meets Tradition
At the heart of ID Genève lies a unique blend of Swiss-made tradition and forward-thinking innovation. Their Lab serves as a hub where meticulous craftsmanship meets sustainable progress. This is where the spirit of Swiss entrepreneurship thrives, channeling quality and pioneering spirit into solutions that tackle some of the planet’s most urgent environmental challenges. It’s not just about making watches; it’s about crafting a legacy that respects both heritage and the future.
Design Philosophy: Elements Collection
The Elements collection embodies ID Genève’s signature approach—combining innovation, design, and sustainability in perfect harmony. These timepieces aren’t just accessories; they’re statements. Crafted with circularity in mind, they use stainless steel and other responsibly sourced materials to ensure durability and timeless style. The design is meant to last, reflecting the brand’s commitment to zero heritage waste and local production values. It’s luxury with a conscience, designed to stand the test of time.
Packaging Revolution: Circular and Compostable
Packaging is often overlooked in luxury goods, but ID Genève flips the script. Partnering with Notpla, they introduced the first-ever seaweed-based packaging in the luxury watch sector. This packaging is home-compostable, breaking down naturally within 4 to 6 weeks—no landfill, no plastic waste. This innovation sets a new benchmark for circular luxury, proving that even the smallest details can make a big environmental impact.
Project Impact: Supporting Global Goals
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 14: Life Below Water (through sustainable packaging and materials)
- SDG 15: Life on Land (supporting Re:wild’s mission to protect and restore nature)
- SDG 17: Partnerships for the Goals (collaborations with CompPair, Notpla, and Re:wild)
Looking Ahead: A New Generation of Climate Solutions
ID Genève isn’t just about watches; it’s about cultivating a new generation of climate solutions both inside and outside Switzerland. Their mission is clear—create products that meet the highest standards of Swiss excellence while making a positive impact on the planet. With transparency, circularity, and local production at its core, this project is a shining example of how luxury and sustainability can go hand in hand. The future of watchmaking? It’s circular, it’s conscious, and it’s ticking right now.
