What ICEFOR Is All About
ICEFOR stands out as a leader in the professional and industrial detergents sector. This company specializes in producing a wide range of cleaning products—detergents, emulsions, waxes, and disinfectants—both under its own brand and for third parties. These products serve hygiene needs in professional settings as well as in homes. With a rich history spanning over 40 years, ICEFOR combines a strong innovative spirit with continuous research into technical and technological solutions. This approach adds real value to their processes and products. The company’s know-how is deeply rooted in a family tradition now in its third generation, which places great emphasis on product quality and its social and environmental sustainability.
Main Benefits of ICEFOR’s Approach
ICEFOR’s commitment to sustainability and innovation has earned it recognition and measurable success. Here are some key highlights:
- Chosen by Assolombarda for measuring circularity under the C.E.R.C.A. 2 project, a collaboration involving Assolombarda, Bocconi University’s Green Research Center, and the Sant’Anna School of Pisa.
- Performance in circularity scored 11 percentage points above the national average, thanks to best practices already in place.
- Use of detergent lines certified with Ecolabel and CAM standards.
- Packaging made from Certified Recycled Plastic.
- Complete dematerialization and digitalization of all paper documents across processes.
ICEFOR’s Product Lines
ICEFOR offers three main product lines under its own brand. First, there’s Complex, which focuses on disinfectant products. Then, L’ecologico, an Ecolabel-certified line that uses post-consumer plastic packaging—talk about eco-friendly! Lastly, Genialis caters to specialized products. Beyond these, ICEFOR has developed a flexible Private Label module that goes well beyond the range and depth of its own brand portfolio, allowing for tailored solutions.
Serving the Out-of-Home Market
For the out-of-home sector—which includes Ho.Re.Ca (hotels, restaurants, cafes), cleaning companies, catering, healthcare, hospitality, and the Food & Beverage industry—ICEFOR has introduced the I-Pro, I-San, and I-Green lines. These products are designed with a low cost of use in mind and are targeted exclusively at dealers and distributors of professional cleaning products. This focus ensures that businesses can maintain high hygiene standards without breaking the bank.
Focus on the Ho.Re.Ca Market
The UHP (Ultra Hygiene Professional) line is ICEFOR’s flagship offering for the widely distributed Ho.Re.Ca market. It covers all the cleaning needs of bars, traditional restaurants, and commercial catering operations. On the retail side, ICEFOR offers specific lines dedicated to consumers, with extensive customization options available through Private Label services. This flexibility means that both businesses and end-users can find products that fit their exact needs.
Impact on Sustainable Development Goals (SDGs)
- SDG 6: Clean Water and Sanitation – through effective hygiene solutions.
- SDG 9: Industry, Innovation, and Infrastructure – via continuous R&D and technological advancements.
- SDG 12: Responsible Consumption and Production – demonstrated by circular economy practices and sustainable packaging.
- SDG 13: Climate Action – through reduced environmental impact and eco-friendly product lines.
- SDG 17: Partnerships for the Goals – collaboration with institutions like Assolombarda and universities.
ICEFOR’s Private Label Strategy
ICEFOR’s Private Label strategy is all about combining the excellence of its clients’ channels with ICEFOR’s own strengths in research, development, and production. This approach offers a wide range of customizable products from ICEFOR’s existing lines, allowing businesses to create unique offerings that stand out in the market. It’s a win-win that leverages ICEFOR’s expertise while meeting specific customer demands.
