What is Hösėg?
Hösėg is more than just an apparel brand — it’s a movement aimed at making a real difference. Born from a brotherly experience in the chilly heights of the Urubamba mountain range in Peru, this project focuses on improving the quality of life for children living in vulnerable conditions in the Andes. The founders, Juanca, Patrick, and Ian Sznak, witnessed firsthand the harsh cold that these communities endure, especially the kids. They realized warmth was not just a luxury but a necessity. So, they set out to create a brand that not only offers stylish, functional clothing but also spreads warmth where it’s needed most. It’s about combining purpose with fashion, and doing good while looking good.
Main Benefits and Key Figures
Hösėg’s impact is impressive and tangible. Here are some key facts that show just how much this project is changing lives and the planet:
- 35,434 trees planted in the highlands of Cusco, Peru
- 22,245 children warmed with jackets donated through sales
- 2% of all sales donated to organizations aligned with their mission
- Every product purchased results in an endemic Andean tree planted
- Unique alpaca fiber technology that’s organic and eco-friendly
Innovative Use of Alpaca Fiber
One of the coolest things about Hösėg is their tech for nature. They’ve developed a unique technology that taps into the amazing qualities of alpaca fiber. These animals live way up high — over 16,000 feet above sea level — and have adapted to survive extreme temperature swings. Because alpacas roam free in the Andes, their fiber is naturally organic. Plus, their gentle hooves and feeding habits don’t harm the soil, making the whole process super sustainable. And here’s a bonus: using alpaca fiber means way less water is needed during manufacturing compared to other animal fibers. It’s a win-win for nature and fashion lovers alike.
Purpose-Driven Corporate Allies
Hösėg isn’t doing this alone. They’ve built a growing community of changemakers — corporate allies who share the same vision of spreading warmth and making a difference. This collective effort amplifies the impact, bringing more awareness and support to vulnerable children and sustainable forestry projects. It’s a reminder that when businesses and communities come together, real change happens. And it’s exciting to see this network grow, one jacket and one tree at a time.
Buy One, Plant One: A Sustainable Promise
Every time someone buys a Hösėg product, they’re not just getting a jacket or some cozy gear — they’re planting a tree. Partnering with NGO Pachamama Raymi, Hösėg plants an endemic Andean tree in the Cusco highlands for each purchase. This isn’t just about reforestation; it’s about sustainable forestry that helps entire families escape poverty. The trees restore habitats, support biodiversity, and create a healthier environment for future generations. So, buying from Hösėg means you’re actively contributing to a greener planet and stronger communities. Pretty awesome, right?
Project Impact on Sustainable Development Goals (SDGs)
- SDG 1: No Poverty — Supporting families through sustainable forestry
- SDG 3: Good Health and Well-being — Providing warmth to vulnerable children
- SDG 8: Decent Work and Economic Growth — Creating employment opportunities
- SDG 12: Responsible Consumption and Production — Using organic alpaca fiber
- SDG 13: Climate Action — Planting trees to combat climate change
- SDG 15: Life on Land — Reforesting Andean habitats
How to Connect and Shop
Getting involved with Hösėg is easy and rewarding. Customers can enjoy interest-free installment payments and free shipping on purchases over S/499. Need a hand picking the perfect item? There’s a personal shopper ready to help at +51 942 744 071 or via email at hola@socialheater.com. And for those who want to explore more, visiting Höseg Café online at https://www.hosegcafe.com offers a deeper dive into the brand’s story and mission. It’s all about making thoughtful purchases that warm hearts and protect the planet.
