What is Green Food Lab?
Green Food Lab is a unique food consultancy and communications agency dedicated to feeding the future with stories. They believe communication is key to motivating consumers to take sustainable steps—because, believe it or not, about 1 degree of total global warming is caused by the way we produce and consume food today. This agency helps food companies transition toward a more sustainable food chain by crafting clear, compelling sustainable courses and communication strategies that resonate.
The Main Benefit of Green Food Lab’s Approach
At the heart of Green Food Lab’s mission is the power of communication to create real change. Here are some key figures and facts that highlight their impact:
- Over 10 years of experience in the food sector and communication world.
- A B Corp score of 81.4, reflecting strong social and environmental performance.
- Specializes in sustainable food communication, including plant-based, healthy, and ethical food messaging.
- Works across strategy, campaigns, branding, PR, influencer marketing, food photography, styling, recipe development, and content creation.
- Focuses on making sustainability efforts visible and credible to avoid greenwashing fears.
A Vision Rooted in Sustainability
Green Food Lab’s vision is all about connecting sustainable behavior with meaningful communication. The food industry often misses the mark here—companies hesitate to share their sustainability efforts, worried about being accused of greenwashing. But research shows consumers truly value these efforts and are even willing to pay more for sustainable choices. When communicated well, sustainability stories inspire consumers and energize companies to push their operations further toward sustainability. It’s a win-win-win situation for businesses, consumers, and the planet.
Every Step Counts: The Power of Small Changes
Change doesn’t happen overnight, but every genuine step in the right direction matters. Green Food Lab embraces this philosophy wholeheartedly. Acting as a connector, strategic sparring partner, and storyteller, the agency operates at the intersection of food and sustainability with an entrepreneurial mindset and a strong network. Their stories are fresh, efficient, well-substantiated, visually appealing, and surprisingly effective. Together with clients, they take many small (and sometimes big) steps toward a more sustainable food chain and a future-proof world.
Practice What You Preach: Experience and Authenticity
With over a decade of hands-on experience, Green Food Lab doesn’t just talk the talk—they walk the walk. They’ve already helped bring about many sustainable changes in the food sector and are part of a global movement of organizations using business as a force for good. This deep understanding of what’s required to be truly sustainable makes them a trusted partner for companies ready to make a difference.
Project Impact: Sustainable Development Goals (SDGs) Linked to Green Food Lab
- SDG 2: Zero Hunger – promoting sustainable food systems.
- SDG 12: Responsible Consumption and Production – encouraging sustainable consumption patterns.
- SDG 13: Climate Action – addressing global warming through food-related initiatives.
- SDG 17: Partnerships for the Goals – connecting businesses and consumers for sustainability.
How Green Food Lab Stands Out in the Industry
Operating within the advertising and market research industry, Green Food Lab stands out by combining consultancy expertise with creative communications. Their focus on plant-based, sustainable, and healthy food aligns perfectly with current consumer trends. From crafting messaging and content for social media and magazines to organizing events and influencer campaigns, they cover the full spectrum of branding and PR. Their unique blend of strategic insight and storytelling passion makes them a go-to agency for companies aiming to make a real impact in sustainable food.
