What is Goodbuy?
Goodbuy is a game-changing solution designed specifically for credit unions. It offers a branded marketplace that connects Small Business accounts with individual members in a way that’s fresh and effective. Imagine a platform where credit unions can truly stand out by linking their small business clients directly to their member base. That’s Goodbuy in a nutshell — a unique marketplace that’s not just about shopping, but about building meaningful connections.
The Main Benefit of Goodbuy
At its core, Goodbuy drives serious growth for credit unions by boosting business deposits and expanding reach. Here are some key figures and facts that highlight its impact:
- Significant growth in business deposits through exclusive access to customers.
- CU-branded marketplace customized for each credit union’s unique identity.
- Seamless online and in-store shopping with integrated transactions.
- Turnkey onboarding for small businesses — just 3 steps, 5 minutes to get started.
- In-experience advertising that offers a fresh marketing channel for SMBs.
- Secure, frictionless member access via SSO and API integration.
- Real-time data and reporting dashboards for insights on engagement and impact.
How Goodbuy Makes Shopping Feel Good
Goodbuy isn’t just about transactions — it’s on a mission to make shopping feel good. It’s all about conscious shopping, making it easier for consumers to support small businesses online. This means shoppers can feel great about where their money goes, knowing they’re backing women-owned businesses, local entrepreneurs, and those who truly matter in their communities. It’s e-commerce with a heart.
Easy Deployment and Integration
One of the best things about Goodbuy? It’s easy, fast, and simple to deploy. Credit unions don’t have to worry about complicated setups or long waits. The platform offers seamless integration with Single Sign-On (SSO) for instant marketplace access. Plus, Goodbuy handles the heavy lifting by recruiting small businesses and engaging members through a curated onboarding process. From launch to optimization, marketing and training support ensure everything runs smoothly.
Empowering Small Businesses
Goodbuy acts as a powerful business development engine for credit unions. By leveraging its popular shopping platform, it helps small businesses reach customers they simply can’t access anywhere else. This is a game-changer for SMBs looking to grow, especially those who might be women-owned or focused on conscious marketing strategies. The platform’s in-experience advertising also opens up new marketing channels that are both unique and effective.
Goodbuy’s Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth — supporting small businesses and local economies.
- SDG 9: Industry, Innovation, and Infrastructure — fostering innovation through a digital marketplace.
- SDG 10: Reduced Inequalities — empowering women-owned and minority businesses.
- SDG 12: Responsible Consumption and Production — promoting conscious shopping habits.
- SDG 17: Partnerships for the Goals — connecting credit unions, SMBs, and consumers in a collaborative ecosystem.
Why Credit Unions Should Consider Goodbuy
Goodbuy offers credit unions a fresh way to engage members and grow their business portfolios. It’s not just a marketplace — it’s a platform that brings together small businesses and individual members in a meaningful, impactful way. With its easy setup, secure integrations, and focus on conscious shopping, Goodbuy stands out as a smart, socially responsible choice in the e-commerce space. It’s about more than just transactions — it’s about building community and driving growth that feels good.
