What is Good Planet?
Good Planet is an initiative that inspires the shift to regenerative and mindful production in the film, television, and commercial production industries. It champions the idea that, very soon, every production will have a small but effective sustainability department as a standard practice – a step toward ensuring that all on-screen products and aspirational behaviors become sustainable and ethical. The project is about elevating global human behavior by normalizing regenerative and mindful practices in both the content experienced on screen and the production process itself. In a way, Good Planet is a movement that seeks to transform a notoriously wasteful industry into one where every department, from art to transportation, plays a role in creating a more sustainable world… all while remaining true to the creative vision.
Main Benefit
- Customized sustainability plans for each project
- Effective consultation from pre-production to post-production
- Zero-waste ambitions through repurposing, recycling, donating, or composting
- Integration of eco-friendly, healthy, and ethical products on screen
- Over 35 years of industry experience guiding the shift toward mindful production
Transforming Production Sustainability
Production sustainability remains a core component of Good Planet, tackling the challenge of thousands of tons of waste produced by the entertainment industry every year. The approach is both simple and powerful. By closely analyzing every department on an individual project basis, the project generates customized sustainability plans that are highly effective and attainable within various budgets and scopes. This detailed consultation covers every facet of production – from set design to catering – ensuring that every element is reimagined with sustainability in mind. There is also a focus on making extra efforts to manage and coordinate the donation of sets, wardrobe, and even leftovers from catered food, all of which support the idea of extensive recycling and waste reduction. All in all, the plan is designed to maintain production quality while reducing environmental impact… making sustainability feel like a natural part of the process.
Inspiring Ethical Brand Integration
Good Planet understands that filmmakers and creatives have a powerful influence on their audiences, which can be harnessed to promote conscious consumer behavior. By seamlessly integrating ethically sourced and sustainable products into films and advertising, the initiative ensures that brand integrations not only reach consumers but also inspire positive, lasting changes in behavior. The focus is solely on vetted sustainable and ethical companies, ensuring that the products and messages featured on screen are aligned with the values of regenerative and mindful living. Such integration is not just for the benefit of the brands but also reinforces the narrative of sustainability, ensuring that each production carries a greater purpose than just storytelling.
Driving a Paradigm Shift in Entertainment
The mission to catalyze a paradigm shift in the entertainment and advertising industries is at the heart of Good Planet. This is achieved by embedding sustainability into the creative process. It is all about making environmental ethics an intrinsic part of the production, whether during major movies, television shows, or creative advertising content. By offering robust programs and hands-on support, Good Planet helps productions evolve into platforms for change. The collaboration with sustainability experts means that every project’s unique challenges are met with innovative solutions. Often, the strategies implemented are both cost-effective and result in a significant reduction of waste. This evolving approach is recalibrating how productions function, making the industry more accountable for its environmental footprint and truly reflecting a forward-thinking mindset.
Championing Leadership and Experience
At the helm of this inspiring journey is Michael Kaliski, the CEO and Founder of Good Planet. With over 35 years of experience in the production and sustainability industries, Michael has built lasting relationships with producers, directors, and writers who are drawn to the vision of regenerative production. His involvement in environmental and humanitarian causes further reinforces the project’s commitment to promoting conscious living. Michael’s leadership is a cornerstone of the initiative – his dedication has helped bridge the gap between creative artistry and practical sustainability, showing that it is possible to innovate without compromising ethical standards. His approach is both dynamic and experienced, contributing to the project’s growing influence in transforming industry practices.
Project Impact and Sustainable Development Goals
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 11: Sustainable Cities and Communities
- SDG 17: Partnerships for the Goals
- SDG 9: Industry, Innovation, and Infrastructure
Looking Forward: A Call for Mindful Change
The vision of Good Planet is not just to alter current production practices but to inspire an industry-wide movement toward ethical and sustainable entertainment. As the future of filmmaking embraces sustainability, the ongoing commitment to regenerative practices and ethical integration stands as a testament to what’s possible when creativity meets environmental responsibility. The exciting premise is that, soon, every production—regardless of size or budget—will incorporate sustainability from the ground up. This progressive initiative encourages a harmonious balance between storytelling and environmental care, making every frame a living example of how ingenuity and care for the planet can coexist. With robust strategies, expert guidance, and a compelling narrative to inspire change, Good Planet represents the transformative power that lies at the intersection of art and sustainability… a call for mindful change that resonates both on and off screen.
