What Given Is All About
Given is a purpose-driven consultancy and creative studio that’s been shaking up the business world since 2009. Born to help companies grow with intention, it’s all about solving some of the toughest challenges our planet faces. This isn’t just business as usual — it’s business for good. With a unique blend of strategic precision and creative innovation, Given partners with brands to define, embed, and activate purpose in ways that truly matter. From sustainability to brand purpose, their approach is as dynamic as it is impactful.
The Main Benefit of Working with Given
When it comes to unleashing the power of purpose, Given delivers results that speak volumes. Here’s a quick snapshot:
- Established in 2009, over a decade of pioneering purpose-driven growth
- B Corp certified with an impressive score of 110.2, reflecting a strong commitment to social and environmental performance
- Expertise spanning strategy, sustainability, creative marketing, and brand activism
- Trusted by leading businesses like Lloyds Banking Group, John Lewis Partnership, and IKEA to embed purpose at every level
- A distinctive mix of consultancy and creative studio skills all under one roof
How Given Defines and Embeds Purpose
Defining purpose isn’t just about catchy slogans or feel-good statements. Given works closely with clients to dig deep and uncover what truly drives their brand and business. Take Lloyds Banking Group, for example — Given helped define their purpose in a way that resonates both internally and externally. Then, with partners like John Lewis, the focus shifts to embedding that purpose into the company culture, ensuring it’s lived and breathed by every employee. It’s a process that’s strategic, thoughtful, and designed to create lasting change.
Activating Purpose Through Creative Innovation
Purpose without action is just words. That’s why Given combines strategy with creative innovation to activate purpose in ways that engage people and spark real impact. Whether it’s through compelling campaigns, brand activism, or environmental communication, the goal is to make purpose visible and vibrant. IKEA’s collaboration with Given is a prime example — turning sustainability and corporate responsibility into stories and experiences that connect deeply with customers and communities alike.
Core Values Driving Every Project
At the heart of Given’s work are values that keep the team grounded and focused. They own it — taking accountability and making things happen. They bring it — always aiming for amazing, pushing boundaries. They tune in — listening hard, staying curious, and sharing knowledge. They keep it light — because great work happens when you enjoy the ride. And they give a shit — showing passion and standing up for what truly matters. These values aren’t just words on a page; they’re the fuel behind every project and partnership.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth — promoting purposeful growth that benefits people and planet
- SDG 9: Industry, Innovation, and Infrastructure — driving creative innovation and strategic consultancy
- SDG 12: Responsible Consumption and Production — embedding sustainability into brand purpose and operations
- SDG 13: Climate Action — activating environmental responsibility through campaigns and communication
- SDG 17: Partnerships for the Goals — collaborating with businesses to amplify impact and drive systemic change
Insights and Thought Leadership
Given doesn’t just do the work — they share what they learn along the way. Through initiatives like the “Insiders’ Guide to Purpose” and the “Purposing Podcast,” they offer fresh ideas and deep insights into the evolving landscape of purpose-driven business. These platforms provide valuable perspectives for anyone interested in how purpose, sustainability, and brand activism can come together to create meaningful change. It’s about sparking conversations and inspiring action beyond the boardroom.
