What the Project Is
Flow is committed to being a part of the solution by using its brand to make the world a better place. From the very beginning, reducing environmental impact has been central to Flow’s mission. The project is built on the core principles of water stewardship, renewable packaging, and a deep respect for nature’s gifts. With naturally alkaline spring water sourced from artesian springs in Ontario, Canada, Flow offers healthy hydration that preserves essential minerals and electrolytes – keeping the water as natural and pure as it naturally occurs. This mindful approach to water means every sip carries an intent to honor nature and promote sustainability.
Main Benefits of the Project
Flow’s commitment to sustainability has led to significant achievements and dynamic targets that resonate with environmentally conscious communities. The key figures and facts below illustrate some of the project’s most impactful benefits:
- 150 MILLION+ plastic bottles diverted from entering the environment.
- ZERO net operational emissions.
- 2% of total water capacity extracted from springs annually.
- 100% sustainably sourced renewable paperboard.
- $1 MILLION donated to pandemic relief efforts.
- 126.5 score on B Corp Certification.
- Achieving a 100% renewable, plant-based pack by 2030.
- Being carbon negative by 2025.
- Avoiding 500 MILLION plastic bottles by 2025.
- Recycling 98% of processing water by 2025.
- Increasing B Corp score by 30% in 2025.
- Increasing gender equity in the leadership team by 50% by 2025, and closing the gender pay gap.
Sustainable Water Stewardship
Water is a precious natural resource that needs to be protected – and Flow takes this to heart. The naturally alkaline water, drawn from time-honored artesian springs that have existed for generations, is at the center of their efforts. Nature has blessed Flow with healthy essential minerals and electrolytes, so minimal processing is used to ensure the water remains as unadulterated as possible. Through effective land management, efficient production, and sustainable usage, this commitment protects the springs for current and future communities. It’s a mindful, almost conversational promise to treat water as the invaluable resource that it is.
Circular Economy and Recyclability
Flow embraces the ideals of a circular economy – one in which raw materials are continually given new life. Everything made under this initiative, including paperboard packs and cases, is designed to be easily recycled and upcycled. After use, the packs aren’t simply discarded but are collected, sorted, and sent to other companies ready for repurposing. In this way, the project not only minimizes waste but also inspires a broader shift toward responsible production and consumption. It’s a dynamic blend of innovation and respect for the environment… ensuring that sustainability and practicality go hand in hand.
B Corp Certification & Community Impact
Flow has been a Certified B Corp since 2017 – a mark of excellence that only companies meeting the highest standards of social and environmental accountability can claim. In 2021, Flow achieved an impressive recertification score of 126.5, which marked one of the highest scores in its category and a notable 30-point improvement over its previous assessment. Such a commitment to environmental preservation is coupled with an equally robust commitment to community welfare, demonstrated by substantial donations to pandemic relief efforts and continuous collaboration with high-impact partners to promote community health. The project isn’t just about delivering hydration; it is about inspiring and uplifting local communities.
Project Impact on SDGs
- Clean Water and Sanitation
- Affordable and Clean Energy
- Responsible Consumption and Production
- Climate Action
- Gender Equality
- Sustainable Cities and Communities
- Partnerships for the Goals
Mindful Hydration for a Healthier Future
Flow’s journey is a testament to how mindful hydration can be synonymous with a healthier future. With every bottle of spring water, there is a commitment to natural purity and an assurance of minimal impact on the environment. The water’s naturally alkaline properties, combined with a sustainable approach to production and packaging – including innovative tetra pak solutions – speak volumes about its dedication to renewing both nature and society. Amid targets to achieve a 100% renewable, plant-based pack by 2030, and to become carbon negative by 2025, the project remains focused on being a part of a holistic solution. Every element—from the careful extraction of water to ensuring that processing water is recycled at a rate of 98% by 2025—demonstrates a precision and passion that is both inspiring and transformative.
