What is FiveADRIFT?
FiveADRIFT was founded in 2019 with a fierce purpose to make the oceans plastic free. The project is on a mission to stop the flow of plastic, clean up the mess, and encourage organizations to ask the important questions about where products come from, how they are made, and what they contain. Every decision and purchase impacts our world, our future, and even ourselves. Borrowing the spirit of Paul Newman’s “let’s give it away”, FiveADRIFT sets out to redefine what it means to be a truly mission-driven brand. The journey is all about commitment, passion, and a relentless quest to change our relationship with plastic. Over time, it has built its reputation in the textiles industry with a BCorp score of 112, proving its dedication to sustainability and ethical practices.
Main Benefits of the Project
The core benefits of the FiveADRIFT project stretch far beyond creating high-quality textiles. The initiative not only supports ocean clean-up programs but also educates organizations to reduce plastic consumption. Some key figures and facts include:
- 5.25 trillion pieces of plastic in the ocean, with 1.8 trillion pieces floating on the surface.
- Profits are donated entirely to charity, feeding into ocean clean-up programs and educational projects.
- Innovation in textile production by sourcing plastic-free, sustainably grown natural fibers.
- A robust BCorp score of 112, demonstrating strong ethical and sustainable business practices.
- Commitment to waste free, carbon negative, and single-use plastic free initiatives.
Sustainable Materials and Innovation
In a world where products like microfiber towels and items made from recycled water bottles tend to shed plastic back into the world, FiveADRIFT sought a better way. Extensive research and testing in the wild led to the revelation of materials that are not only luxury and durable, but also plastic-free. This innovation is seen perfectly in its first product: the hemp towel, a beautiful blend of functionality and sustainability. The cutting-edge approach leverages natural fibers that use less water during growth and are produced in a manner that supports responsible, ethical manufacturing practices.
Our Unique Approach to Production
The project goes beyond simply making a product; it seeks to transform the industry. The idea of a mission-driven brand is pushed to new boundaries here. FiveADRIFT is all about asking hard questions regarding product origins, manufacturing methods, and environmental impact. The production process shines due to its commitment to ethical sourcing, where every towel is designed not only to last but to make a difference. With production details that emphasize sustainability, the project proves that luxury does not have to come at the cost of the planet. Casual yet committed, the approach is as refreshing as a calm ocean breeze…
From Plastic Waste to Luxurious Textiles
Plastic waste in the oceans is staggering, with the majority of it lying unseen on the ocean floor. What makes FiveADRIFT so compelling is its dedication to not only removing plastic but also taming humanity’s complicated relationship with it. The first product—a beach towel that doubles as a Turkish towel—is designed with both beauty and practicality in mind. Every purchase is more than just a product; it is a step toward a plastic free ocean. This commitment is evident in the selection of sustainable, plastic-free materials used to create the most luxurious, super absorbent, and lightweight beach towel on the planet.
Impact on the Planet
- SDG 14 – Life Below Water: Efforts to clean up ocean plastic help safeguard marine ecosystems.
- SDG 12 – Responsible Consumption and Production: A commitment to ethical sourcing and production practices redefines industry standards.
- SDG 13 – Climate Action: Operating waste free and carbon negative actions contribute to the fight against climate change.
- SDG 15 – Life on Land: The mission encourages organizations to reduce plastic use, benefiting both land and sea.
Inspiration and Vision for the Future
FiveADRIFT inspires by demonstrating that every purchase can bring positive change. The passion radiates through its operations, its textiles, and its advocacy for a cleaner planet. The project encourages questioning every aspect of production—from raw materials to the final consumer product—and at every stage, eco-conscious choices resonate. With a vision that stretches far into future generations, FiveADRIFT reminds everyone that protecting the oceans starts with even the smallest acts. The initiative calls on people to join the tribe, to become part of a movement that is both casual in its charm and dynamic in its mission… every towel, every decision nudges the world one step closer to a truly sustainable future. Emphasizing key concepts like FiveADRIFT, Hemp Towel, Beach Towel, Turkish Towel, Natural Fiber, and Ocean, the project stands as a beacon of hope and innovation in these times of environmental challenge.
