What the project is
The project centers on purpose consulting within the environmental consulting industry, melding sustainability consulting and ESG with a passion for positive social and environmental impact. At its heart, the mission remains clear: to help businesses lead through purpose. The initiative, founded by Sophie Brooks, is dedicated to helping organizations identify how they can contribute positively to people and the planet while minimizing negative impacts. This approach brings purpose to life by offering guidance on key actions and ensuring that organizations listen and respond to feedback from a broad range of stakeholders—from customers and staff to local communities. With a B Corp score of 100.7, the project exemplifies how aligning business strategies with ethical practices can drive meaningful change and unlock new commercial opportunities in today’s fast-changing world…
Main benefit
- 91% of companies take ESG Criteria into account in their purchasing decisions.
- “70% of consumers claim they’re willing to pay more for sustainably produced goods” (Source: PwC).
- Sales of ethical products have grown 400% in the UK in the last 20 years, to £4 billion.
- “Sustainable investment across Europe, Canada, Japan, Australia and New Zealand has grown by 20% in the last two years” (Source: Global Sustainable Investment Alliance).
- Transitioning to sustainable practices globally could lead to USD 26 trillion savings by 2030 (Source: G2 Sustainability Statistics).
- The Gen Z workforce has high expectations for ESG in the workplace: 73% would leave a company if business practices were not ethical; 68% would leave if the business was not sustainable; 62% due to social differences; and 58% because of political differences (Source: Gen Z in the Workplace).
- 77% of Gen Z respondents stated it was vital to work for a company whose values aligned with their own (Source: John Hopkins).
Capturing Purpose
The project is all about unearthing the invisible thread that runs through every organization—brand purpose. From purpose strategy to impact reporting, every step of the process is steeped in the belief that businesses have a unique role in solving big, pressing global issues. It is not just about chasing profits but about reimagining how companies operate in a way that is regenerative, restorative, inclusive, and value driven rather than solely profit led. Organizations across varied industries are encouraged to explore their purpose, with guidance tailored to unlock commercial opportunities while addressing environmental and social challenges. There’s a clarity about purpose here, a strong signal that in this brave new world of corporate citizenship, creating meaningful impact is what truly matters…
Bringing Social and Environmental Impact
This initiative delivers an advisory service packed with insights into sustainability strategy and materiality assessments. The consulting not only reviews the current business practices but also recalibrates them to serve a higher goal: positive social impact. It guides businesses in crafting a sustainable narrative that weaves through every function of their operations. The conversations typically cover how businesses can reduce their negative impacts while amplifying their contributions both to society and the environment. With impactful numbers backing the journey, the discussion becomes more than just theory—these are actionable steps that manifest as a noticeable force for good in society. The consultation encourages a mindset where environmental stewardship and ethical practices are not optional luxuries but essential business strategies…
Embodying Corporate Citizenship
A key aspect of the project lies in its emphasis on corporate citizenship. Purpose, in this context, becomes a core driver. Audacious yet grounded, organizations are pushed to shift their mindset by viewing problems as opportunities. The conversation around corporate citizenship isn’t fluffy or idealistic; it is practical and backed by compelling data. Echoing the belief that consumer behaviour is continually evolving, the project underlines the importance of integrating ESG criteria into everyday business decisions. The emphasis remains on responding to the new normal where sustainability and ethical conduct shape every decision. This approach not only fosters a stronger, more profitable business but also one that resonates deeply with community values and environmental expectations…
Driving Impact Through Purpose
The initiative also highlights the transformative potential of having a clear purpose at the center of business operations. This clarity, along with strategic advisory services, helps businesses not just to navigate change but to be potent drivers of change. With sustainability and impact reporting built into the fabric of strategic planning, success is measured not only through financial outcomes but also through positive societal transformation. The project emphasizes that it is a pivotal time for businesses to align their values with sustainable practices and robust ESG frameworks, thereby establishing a new contract between business and society. This transformation is as much about internal evolution as it is about enhancing the connection with external stakeholders…
Project Impact
- SDG 8: Decent Work and Economic Growth
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
A Future Driven by Purpose
The project embodies a fresh approach to corporate strategy, underlining that purpose goes far beyond a mere buzzword. It serves as a call-to-action for businesses that are ready to tackle the grand challenges of our time with a clear, sustainable focus. In a world where 70% of consumers are willing to pay more for sustainable products and 91% of companies are already embracing ESG criteria in their purchasing decisions, this initiative is both timely and crucial. The approach is conversational yet strategic, urging organizations to take actionable steps toward a brighter future. With Fit for Purpose’s advisory model, every business is invited to become an active participant in this pivotal shift towards a balanced model of corporate citizenship. It’s a dynamic journey where the interplay of purpose and profit creates a landscape rich with opportunities for positive, long-lasting change…
