What the Project Is
einhorn is a dynamic movement and community that burst onto the scene after an outstanding crowdfunding success in February 2015. Born from a desire to break away from buying condoms that lacked fairness, sustainability, and style, the project set out to design products that people could genuinely enjoy using and proudly share. Since March 2015, the initiative has been on a mission to establish a fair condom and period revolution, meticulously mapping every participant in the condom production chain and even introducing a dedicated Head of Fairstainability. The result? A product that marries striking design with ethical practices, making having sex with a clear conscience something that feels truly good… and that’s something to talk about.
Main Benefits
A glance at the key facts and figures reveals just how impactful this project truly is:
- Outstanding crowdfunding success in February 2015.
- Commitment to fair and sustainable condom production with an innovative Head of Fairstainability.
- Decades of experience since March 2015 in enhancing the condom value chain.
- Certified organic cotton used in tampons, with a vision to trace support directly to organic cotton farmers.
- Transformation into a Purpose Company in 2019, ensuring that profits fuel projects that reduce negative impact and boost positive change.
- Recognition from major TV shows such as ZDF’s “Kampf der Start-Ups,” “Höhle der Löwen” on Vox, and Kabel1’s “Vom Spinner zum Gewinner.”
Fair and Sustainable Production
The project is particularly notable for its emphasis on the people behind the products. The primary production work is carried out in Malaysia, where dedicated rubber tappers put in incredible hard work under challenging conditions. There’s a genuine passion to ensure that both the workers and nature are treated well, making every condom a testament to social responsibility and environmental care. Through transparency in the entire production chain and a steadfast focus on ethical practices, the project makes it clear that enjoying intimacy while caring for the planet is not just a lofty ideal – it’s a reality.
Revolutionizing Period Products
Not settling for excellence in one category, the initiative is now propelling forward with a revolution in period products. The period revolution is all about celebrating menstruators by taking their needs seriously and injecting a dose of fun into the conversation. Whether it’s through the innovative design of products like a new menstrual cup or the commitment to using only certified organic cotton in tampons, each item is constructed with a clear purpose: to make the world a little better. The approach is both conversational and down-to-earth, acknowledging the frustrations of past products while promising a brighter, more ethical future.
Corporate Responsibility and Transparency
At its core, the project is built on a foundation of corporate responsibility and radical transparency. Under a model of responsibility ownership, no profits are paid out to external investors. Instead, every cent is reinvested in projects that decrease negative impacts and amplify the positives. The company’s transformation into a Purpose Company in 2019 marked a turning point: since then, the organization has been unsellable, and payouts in the form of profits or bonuses are strictly off the table. Decision-making is collective, ensuring that every employee has a voice in shaping the company’s future. This model not only disrupts traditional corporate practices but also reinforces the commitment to economic change and social justice.
Media Recognition and Future Vision
The project has garnered significant media attention – a testament to its innovative approach and bold mission. From emerging as a crowd favorite on television shows like “Höhle der Löwen” to clinching victories in renowned contests such as ZDF’s “Kampf der Start-Ups” and receiving praise on Kabel1’s “Vom Spinner zum Gewinner,” each accolade underscores the project’s impact and far-reaching appeal. As the movement celebrates its achievements, it also strides confidently towards the future… constantly refining its products, expanding its community, and redefining the norms of fairness and sustainability.
Project Impact on Global Goals
- SDG 3: Good Health and Well-being
- SDG 5: Gender Equality
- SDG 8: Decent Work and Economic Growth
- SDG 10: Reduced Inequalities
- SDG 12: Responsible Consumption and Production
Engaging the Community and Shaping the Future
This project continues to inspire and challenge conventional thinking by building a community around ethical consumerism and creative design. With every new product launch, there’s a sense of excitement and anticipation – a natural pause where innovation meets tradition, and design collides with purpose. It’s not just about selling a product; it’s about changing perceptions and empowering individuals to support a future where economic, social, and environmental goals coexist harmoniously. The ongoing journey of this movement is a vivid reminder that positive change is possible when innovation meets integrity, and that sometimes, the best way to reshape the world is to start with something as personal as the products people use every day.
