What This Project Is All About
This project is centered around helping businesses change the way customers see them by measuring and improving their social and environmental impacts. Operating within the management consulting space for for-profit companies, it focuses on guiding mission-driven businesses through the journey of becoming Certified B Corporations. The goal? To create an economy—and a world—that works better for everyone. By emphasizing sustainability, strategy, and project management, this initiative supports companies in aligning their operations with values that matter to today’s conscious consumers.
The Main Benefit of Measuring Impact
Understanding why measuring social and environmental impacts matters is key. Here are some eye-opening facts that highlight the importance:
- 73% of consumers want to know they’re buying from a company that’s not just good at what it does, but good in how it does it.
- 9 out of 10 millennials believe a company’s success should be measured by more than just financial results.
- Certified B Corps show a survival rate between 90-99%, compared to just 69% for average small businesses in the US.
These numbers tell a story: customers and employees alike are looking for businesses that stand for something bigger. Measuring impact isn’t just a nice-to-have—it’s becoming essential.
How to Measure Your Social and Environmental Impact
So, how exactly does a company start measuring these impacts? The answer lies in becoming a B Corp. It’s about doing some good for someone, somewhere, with every step of your business. The bigger the company grows, the more good it can do. This project works closely with businesses to help them navigate the B Corp certification process, ensuring they meet rigorous standards of social and environmental performance, accountability, and transparency.
Certified B Corporation Consulting Explained
Certified B Corporation consulting is a specialized service that supports companies in achieving and maintaining their B Corp status. This consulting focuses on:
- Assessing current social and environmental practices
- Identifying areas for improvement
- Guiding through the certification process
- Helping businesses embed sustainability into their core strategy
With expert guidance, companies can not only certify but thrive as leaders in responsible business.
Clients Using Business as a Force for Good
The project has worked with a variety of clients committed to making a positive impact. These include businesses focused on zero waste initiatives, those pursuing B Corp certification, and companies like Thanksgiving Coffee that integrate social responsibility into their brand identity. Each client benefits from tailored consulting that aligns business goals with broader social and environmental missions.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
Changing the Way Customers See Your Business
At the heart of this project is the belief that becoming a B Corp changes everything. It shifts customer perception from seeing a company as just another business to viewing it as a force for good. This transformation can open doors to new markets, attract loyal customers, and build a brand that stands for more than profits. For businesses ready to take that next step, consulting services provide the roadmap to make it happen—turning good intentions into real, measurable impact.
