What the Project Is
Mass communications in service of the community – this is the essence of a project dedicated to creating DOOH circuits and digital signage solutions that connect and inspire people in their daily lives. The project operates across various high-impact sectors, contributing to a communication framework that not only advertises but also transforms realities. By bridging digital transformation with community service, the project offers innovative digital signage solutions designed to inform, engage, and drive positive change through impactful messaging.
Main Benefit
Key figures and facts include:
- More than 2500 DOOH screens across strategic locations
- Coverage in sectors such as Public Transport, Executive Towers, Stadiums and Arenas, Sports Centers, Health Centers, Malls, and Points of Sale
- 10% of programming space allocated to highlight social and environmental regeneration initiatives
- Active dissemination of impact campaigns from over 50 initiatives through the Allies Space
- Robust digital transformation with +75 formats and an extensive network of monitoring and maintenance solutions
Digital Transformation and Advertising Circuits
Advertising circuits that reach diverse audiences in a massive, strategic manner define the project’s approach. Using indoor and outdoor LED, curved, transparent, 3D, and high-resolution LCD screens in various formats, the solution brings cutting-edge digital transformation to the forefront. The project not only amplifies brand visibility with a creative twist but also serves as a catalyst for broader community engagement… sparking interest and conversation along the way.
Merging Communication with Social Impact
Media to do good is at the heart of the initiative. A dedicated 10% of programming space is earmarked to highlight organizations, ventures, and individuals devoted to social and environmental regeneration. Impact campaigns are disseminated through the Allies Space, forming a bridge between commercial communication and meaningful social projects. With an impact report that captures the challenges overcome, the successes achieved, and the passion driving these efforts, the project serves as a living example of how communication can become a transformative tool.
Service Excellence and Technological Integration
The project offers a comprehensive menu of products and services that extend beyond simple digital display advertising. The offerings include personalized advisory services for advertising and digital signage projects, the innovative Reimpulso Manager Software for remote content management, maintenance, integration of RSS content, web services, and daily reporting with detailed segmentation… all contributing to an enriched user experience. Additionally, the content strategy embraces multiple formats – from positive impact messaging to institutional promotions – ensuring that the communication is as dynamic as it is effective.
Success Cases and Exemplary Projects
Some of the highlighted projects show that success is built on a foundation of strong partnerships and innovative technology. Notable examples include Punta Carretas Shopping Digital Circuit of Great Impact, L’Oréal Big LED campaigns, BASF LED Screen displays, and the Coca Cola Digital Retail initiative. Other successes, like theMás Bus Television in Buses, Indian High Resolution in Punta del Este, Av. L. Batlle y Ordoñez Outdoor LED, World Trade Center Vanguard DOOH methodology, and San Roque Digital Revolution, illustrate the range and depth of the project’s impact. Each case is a testament to the professionalism, adaptability, and forward-thinking vision at the core of the initiative.
Project Impact
- SDG 3: Good Health and Well-being – by supporting health centers with clear, accessible communication.
- SDG 4: Quality Education – through institutional and promotional content that informs and educates.
- SDG 7: Affordable and Clean Energy – utilizing energy-efficient digital signage technologies.
- SDG 11: Sustainable Cities and Communities – by integrating digital platforms into public transport and urban centers.
- SDG 12: Responsible Consumption and Production – encouraging sustainable practices through targeted messaging.
- SDG 13: Climate Action – giving a voice to environmental regeneration initiatives.
Direct Contact and Global Presence
A direct contact approach cements the project’s commitment to extending its benefits across borders. With a central location on Echeverría 598 in Montevideo, Uruguay, the project reaches out globally through dedicated contact points in Uruguay, Colombia, Chile, and Peru. The clear physical and digital presence not only enhances accessibility but also underscores the initiative’s role in connecting people and communities. The project has become synonymous with innovative digital out of home advertising and communication that is truly made for the community – a vibrant, ever-evolving network that continues to inspire and spark change every day.
