About the Project
Based in Dartmoor National Park, dewerstone is built for those who live and breathe the outdoors. The project creates organic cotton t-shirts, hoodies, and sweatshirts that are all screen printed and embroidered in house, by dewerstone itself. The style is influenced by the rugged landscapes, adventures, and nature that surrounds and shapes the brand. From the cliffs to the fields surrounding the national park, every design captures the spirit of the wild—reflecting a lifestyle that values quality, authenticity, and responsibility. With roots in Devon, United Kingdom, this clothing project resonates with outdoor enthusiasts who also seek a connection with the environment. It is a B Corp clothing brand, meaning sustainability is at its core. Every decision, whether from materials or production methods, is aimed at reducing environmental impact while creating something meaningful, ethical, and built to last.
Key Benefits and Figures
- B Corp score: 98.6 – highlighting a strong commitment to ethical production.
- 100% organic cotton since 2013 – ensuring a softer, longer-lasting tee with natural benefits.
- 1% for the Planet – every product gives back, supporting conservation worldwide.
- Organic cotton uses 91% less water – remarkable efficiency for a climate neutral production process.
- Screen printing & embroidery in house by dewerstone – a blend of local craftsmanship and quality.
The Inspiration Behind the Designs
The creative process behind each graphic design is deeply rooted in the stunning landscapes that dewerstone calls home. The visuals are inspired by everything from rugged moors and coastal cliffs to the very activities that fuel outdoor adventures such as climbing, hiking, and paddling. There is a casual, engaging vibe in the way the inspiration is interpreted—almost as if nature’s beauty whispers secrets of the wild into every fabric stroke. As enthusiasts hunt the moon, explore surf spots, or simply marvel at the scenic views, the designs reflect a dynamic interplay between art and nature.
Commitment to Sustainability
Sustainability is seamlessly woven into every aspect of dewerstone’s operation. As a proud B Corp clothing brand and an active member of 1% for the Planet, every product is made responsibly, with a firm belief that clothing should be ethically produced, high quality, and built to last. The commitment is evident in using organic cotton, which not only benefits the land and the farmers who cultivate it but also ensures an end product that is comfortable and long-lasting. The project stands as an example of how design, production, and environmental responsibility can harmoniously coexist.
Quality in Every Stitch
Every dewerstone garment is a testament to quality and authenticity. The heavyweight organic tees and hoodies, screen printed and embroidered in house, demonstrate that attention to detail matters. The process starts with carefully sourced organic cotton that, thanks to its natural properties, uses 91% less water and excludes harmful pesticides or synthetic fertilizers. This results in a product that is not only comfortable for daily wear but also built for the rigors of outdoor adventures. From the boardshorts to the sunglasses-inspired designs sometimes seen in their graphic prints, each piece is something that supports an adventurous lifestyle while maintaining core values of sustainability.
Exploring Outdoor Lifestyles
For those who are as passionate about the outdoors as about style, dewerstone offers more than clothing—they offer a lifestyle. With designs that echo the rugged wild of Dartmoor National Park and a commitment to printing for the planet, the project is both a celebration of nature and an expression of social accountability. Whether it is the casual feel of a tee during a hike or the confidence inspired by wearing quality boardshorts at the surf, every product narrates a story of adventure and a connection to the natural world. It is about living life fully while leaving a minimal footprint on the planet.
Project Impact and SDGs
- SDG 12 – Responsible Consumption and Production: Ethical production practices ensure resources are used efficiently, reducing waste and promoting sustainable consumption.
- SDG 13 – Climate Action: By embracing organic materials and reducing water usage, the project contributes directly to climate neutrality and environmental protection.
- SDG 15 – Life on Land: Commitment to organic cotton production safeguards land integrity and supports better ecological balance.
- SDG 8 – Decent Work and Economic Growth: Local production and in-house screen printing support a respectful working environment while promoting local craftsmanship.
Community and Outdoor Lifestyle
Living in and around Dartmoor National Park means being constantly inspired by nature’s vast landscapes and fluctuating moods… the community that rallies around dewerstone is as dedicated to adventure as it is to conservation. The project resonates with those who appreciate a casual, engaging vibe, blending outdoor lifestyle elements with high-quality clothing that ticks all the boxes—from ethical fabric sourcing to on-trend designs like hunt the moon and surf motifs. There is a palpable sense of pride among outdoor enthusiasts in Devon, the UK, and beyond, who embrace a lifestyle that is both free-spirited and responsible. Every garment thus not only serves as apparel but also as a statement—an affirmation of commitment to nature, to quality, and to a future where both people and the planet can thrive.
