Discovering De Lana: A Slow Fashion Atelier Rooted in Tradition
De Lana is a unique knitwear brand born from the passion and heritage of a mother-daughter duo, Macarena and Camille. Hailing from a family of woollen workers in southern Chile, they’ve chosen to carry forward this legacy by creating exclusive, handmade knitwear pieces. Their atelier, nestled near Brussels, follows a slow fashion philosophy — crafting each item mainly on demand, with care and precision. It’s not just about making clothes; it’s about weaving stories, softness, and timeless elegance into every stitch.
The Unmatched Softness and Quality of De Lana’s Chiloe Capsule
What truly sets De Lana apart? It’s the luxurious feel and warmth of their Chiloe capsule, crafted from a blend of cashmere and lambswool. Here’s what makes it special:
- Handcrafted pieces designed to envelop women in softness and warmth
- Use of the finest natural threads, sourced responsibly from European spinning mills
- Materials certified by Oeko-Tex and RMS, ensuring safety, sustainability, and animal welfare
- Each garment is knitted and assembled by hand, reflecting authentic craftsmanship
- Exclusive, made mainly on demand to reduce waste and promote conscious consumption
A Commitment to Conscious Fashion and Sustainability
De Lana’s approach goes beyond aesthetics. It’s deeply rooted in responsibility — from the choice of fibers to the manufacturing process. The wools used are Oeko-Tex certified, guaranteeing they’re free from harmful substances and produced with environmental care. Additionally, the mohair meets the Responsible Mohair Standard, which promotes ethical treatment of animals. This commitment ensures that every piece is not only beautiful but also kind to the planet and its creatures.
The Art of Authentic Craftsmanship
Each De Lana creation is a labor of love. Macarena, the brand’s designer and main knitter, brings decades of experience to the table, designing feminine, timeless shapes that feel like a second skin. The pieces are delicately knitted with strength and care, then assembled by hand to create enduring beauty. This hands-on process fosters a connection between maker and wearer, making each garment truly special.
Personalized Experience at the Intimate Atelier
Visiting De Lana’s atelier near Brussels is more than just shopping — it’s an experience. Customers are welcomed warmly to discuss their knitwear needs, with body measurements taken, textures stroked, and colors chosen. This intimate setting allows for a close relationship to develop, ensuring that each piece fits perfectly and resonates personally. It’s a rare chance to be part of the creative journey, from concept to finished product.
De Lana’s Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production — through on-demand, slow fashion practices
- SDG 13: Climate Action — by using natural fibers and environmentally conscious processes
- SDG 15: Life on Land — promoting animal welfare with RMS certified mohair
- SDG 8: Decent Work and Economic Growth — supporting local artisans and traditional craftsmanship
An Ode to Softness: More Than Just Knitwear
At its heart, De Lana is a celebration of softness — not just the physical kind, but the gentle embrace of elegance, confidence, and authenticity. Their creations invite wearers to slow down, savor quality, and feel empowered by natural, noble fabrics. Whether it’s the tactile pleasure of cashmere or the timeless design, each piece is a reminder that fashion can be both beautiful and mindful. For those curious to experience this softness firsthand, appointments can be booked at their ephemeral boutique in Brussels via hello@de-lana.com.
