What the Project Is: A Creative Agency with Purpose
Meet the creative agency that’s been building and growing brands with purpose for 45 years, right out of Boulder. This boutique agency, known as Creative Gone Good®, is all-in on impact. They specialize in crafting meaningful brand experiences that don’t just look good but do good. From rebranding mental health leaders to refreshing philanthropic organizations, their work spans a variety of sectors, always with a focus on authenticity and connection.
Main Benefit: Driving Awareness and Growth Through Strategic Creativity
This agency isn’t just about pretty designs—they dig deep to uncover what a brand truly stands for and then bring that essence to life. Here’s a quick snapshot of their impact:
- 45 years rooted in Boulder, blending local insight with global impact
- Certified B Corporation and Women-Owned Small Business status, emphasizing responsibility and inclusivity
- Rebranded Wellpower, Colorado’s regional leader in mental health, boosting awareness
- Refreshed Community Foundation Boulder County’s brand and launched a new website
- Grew advocacy and memberships for the Appalachian Mountain Club, a historic conservation nonprofit
- Created an award-winning campaign for Good Clean Love that increased awareness, sales, and distribution
Integrated Services & Expertise: Strategy That Resonates
Strategy here isn’t just a buzzword. It’s about uncovering and evolving a brand’s essence to connect with what people truly need—not just want. The agency codifies brand strategy to guide behaviors and actions that resonate deeply with unique audiences. It’s about making brands not only seen but felt.
Creative That Strikes Harmony
Every logo, design, video, and piece of copywriting is crafted to balance brand identity with business goals. The creative team extends brands on and off screen, ensuring that every deliverable—no matter the specs—hits that sweet spot between resonance and performance. Remarkable, on-brand creative has two jobs: to connect and to perform. Simple as that.
Digital Presence That Performs
In today’s world, digital is everything. This agency develops websites tailored to the audience, runs targeted campaigns, and implements always-on performance tactics that make every scroll and click count. They don’t just help brands show up—they help brands show up in the right digital spaces, seamlessly and powerfully. Optimization is key, and they keep refining what works.
Project Impact: Aligning with Sustainable Development Goals (SDGs)
- Good Health and Well-being (SDG 3) – Supporting mental health through Wellpower’s rebranding
- Quality Education (SDG 4) – Promoting awareness and education via campaigns and digital content
- Gender Equality (SDG 5) – Women-Owned Small Business status reflects commitment to equality
- Decent Work and Economic Growth (SDG 8) – Driving growth for clients and communities
- Reduced Inequalities (SDG 10) – Partnering with organizations like Planned Parenthood Rocky Mountains
- Partnerships for the Goals (SDG 17) – Collaborating with nonprofits and community foundations
Commitment to Community and Lasting Impact
This agency isn’t just about clients—they’re deeply committed to their community. They hold roles as Silver Community Partner, Board Member & Sponsor, Member, and Gold Sponsor in various local initiatives. This ongoing involvement reflects their belief that creative work should do more than just perform—it should contribute to the greater good. With a B Corp score of 86.5, their dedication to social and environmental responsibility is clear, making them a true leader in the advertising and market research industry.
