What is the Circularity Project?
Welcome to Circularity — a space created to share how businesses can activate the circular economy, not just within their operations but ultimately in the world around us. Circularity imagines a future where business and nature are in harmony, where the value created aligns with the values lived by. This new breed of business is rising up — those ready to do more today, while keeping their eyes on tomorrow. The project supports changemakers, communities, organisations, industries, and cities that are ready to make this vision a reality. Together, they’re designing a better way forward.
Main Benefits of Circularity
As a circular design and innovation partner, Circularity helps businesses tackle the environmental challenges of ‘business as usual.’ The work unlocks new value by applying circular principles to resources, products, processes, and stakeholder relationships. Here are some key figures and facts:
- Industry focus: Management consulting for for-profits
- B Corp score: 112.2
- Core keywords: circular economy, circular design, impact business models, design, materials, storytelling, communication, innovation
- Collaboration with Ministry for the Environment on a nationwide online program and circular design sprint (XLabs 2021/22)
- Partnership with ecostore to develop a closed-loop packaging system and a five-year new product development program
How Circularity Supports Business Transformation
Circularity works closely with businesses to solve environmental challenges by rethinking how resources flow through their systems. The approach isn’t just about sustainability buzzwords — it’s about unlocking real value by redesigning products, processes, and relationships. Circularity founder Louise Nash highlights five critical success factors for becoming truly circular, drawn from the frontline of transformation. It’s a journey that challenges the status quo and pushes businesses to innovate in ways that work with nature, not against it.
Collaborations and Programs Driving Change
One standout initiative is the partnership with the Ministry for the Environment, delivering a nationwide online program and a circular design sprint through XLabs in 2021/22. XLabs creates a unique space where human potential, science, and technology intersect — all framed by circular economy principles. Participants take on real challenges, develop circular solutions, and pitch their ideas to investors and stakeholders. It’s about turning vision into reality, fast.
Real-World Impact: The Ecostore Example
Working with ecostore, Circularity helped reimagine how their business and products could operate within a circular economy. This wasn’t just theory — it involved building capability and activating communities to design a closed-loop system for packaging. Plus, a five-year new product development program was launched, ensuring that circularity isn’t a one-off but a core part of the business moving forward. It’s a powerful example of circular design in action.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 11: Sustainable Cities and Communities
- SDG 17: Partnerships for the Goals
Looking Ahead: The Future of Circularity
Circularity is more than a project — it’s a movement towards a future where business is aligned with nature’s rhythms. By focusing on circular design, innovation, and storytelling, it’s helping businesses not only reduce their environmental impact but also unlock new opportunities for growth and resilience. The journey is ongoing, with new programs, partnerships, and ideas constantly emerging. For those ready to rethink how they create value, Circularity offers a roadmap to a better tomorrow.
