What is the Project?
This project in the apparel industry is far from ordinary – think of it as a vibrant marque dedicated to bringing ingenious, durable accessories to life. It all begins with a playful statement: “Your cart is empty, like a fridge on a Sunday evening.” From shoulder bags to luggage and the ever-popular Adventurer Medium Backpack, the project showcases collections designed for everyday use while making mobility more beautiful. Cabaia’s mission is clear and compelling; every product, like the iconic interchangeable pompom beanies first introduced back in 2015, tells a story of style, sustainability, and community commitment. With a bcorp score of 92.9, the enterprise proves its dedication to an entreprise à mission – one that marries creative design with responsible production.
Main Benefits and Key Figures
The benefits of this project extend beyond innovative designs and stylish accessories. A quick glance at the key figures shows the substantial effort behind each product:
- 67% of the products contain recycled plastic – a true nod to a sustainable future.
- €288,343 donated to partner associations, reinforcing the marque’s commitment to social impact.
- The ADVENTURER backpack, co-designed with customers, stands as a dynamic example of ingenuity and style.
- Popular choices include the Nano Adventurer Berlin priced at €49.00 and the Crossbody Adventurer Moscow for €79.00.
- Delivery becomes free for purchases over €50, making every transaction a smooth, customer-friendly experience.
A Journey Through Time
The history of this project is a narrative filled with milestones and adventures. It began in 2015 when Cabaia embarked on its journey with those now-iconic interchangeable pompom beanies – an instant hit with trendsetters and casual enthusiasts alike. By 2018, the marque embraced its role as an entreprise à mission by launching its first solidarity collection; a heartfelt initiative where 100% of the profits ensured vital support to SPA. The year 2019 marked another turning point with the introduction of the ADVENTURER backpack, a design born from conversations with customers and immediate success that resonated like a burst of creative energy. Each year has added a new chapter – from expanding the range of bags to exploring diverse travel accessories – that echoes the project’s dedication to both aesthetic and ethical values.
Exploring a Versatile Product Range
Discovering the array of products available is like taking a leisurely stroll through a dynamic marketplace where every item serves a purpose. The collections range from everyday bags such as shoulder bags, crossbody bags, and even fanny packs to a vast selection of accessories including wallets, lunch bags, computer bags, and toiletry bags. Among these, the ADVENTURER model shines as a true icon of design – co-created with customers, it now appears in various sizes, colors, and materials. This model, known for practical features like interior pockets, a wide opening, a robust carabiner, and large capacity, is made with 70% recycled plastic, affirming the commitment to sustainable development. Casual moments during a travel or a daily commute become more enjoyable when carrying a piece that brings together functionality with a touch of innovative style…
Sustainable Commitment and Ingenious Design
The project’s commitment isn’t just about beautiful designs – it is deeply rooted in environmental and social responsibility. With 67% of products crafted from recycled plastic and a dedicated Care & Give fund established in 2024, the marque continues to set benchmarks in sustainable creation. Each accessory, whether it’s a sac à dos, bonnet, écharpe, serviettes de plage, or trousse de toilette, is meticulously designed for daily durability while championing a greener future. The innovative approach balances responsible consumption with bold, stylish choices that appeal to both the eco-conscious and fans of modern aesthetics. This blend of ethical practices with creative flair has turned the project into a symbol of progress in the fashion and travel sectors.
Innovation in Product Development
Innovative design practices have played a fundamental role in expanding both the product range and market reach. The evolution from simple pompom beanies to a comprehensive collection that includes shoulder bags, luggage, and the renowned ADVENTURER backpack reflects ongoing dialogue with consumers. The iterative process, featuring customer feedback and dynamic design adjustments, has ensured that every model reflects the real needs of everyday mobility. Now, whether it is an accessory for daily commute or a trusty piece for adventurous getaways, every item carries an element of ingenuity that bridges the gap between fashion and function.
Project Impact – Linked SDGs
- SDG 12: Responsible Consumption and Production – underlining the emphasis on recycled and sustainably sourced materials.
- SDG 13: Climate Action – contributing to the reduction of plastic waste and environmental footprint.
- SDG 17: Partnerships for the Goals – fostering collaborations with partner associations and sustainable development goals.
- SDG 11: Sustainable Cities and Communities – enhancing urban mobility with practical, stylish accessory solutions.
- SDG 9: Industry, Innovation and Infrastructure – showcasing ingenuity through customer-co-created designs and versatile product ranges.
Future Horizons and Ongoing Adventures
Looking ahead, the project shows no signs of slowing down. Recent milestones, such as the opening of the first stores in Germany following expansions across France and Belgium, hint at even larger horizons. This dynamic initiative is continuously evolving, blending innovative product development with an unwavering commitment to sustainability and responsible production. Casual conversations in urban cafes and spirited online forums alike echo the sentiment that mobility should be beautiful and effortless. As the journey continues, each new collection reaffirms the project’s dedication to ingenuity, social impact, and the spirit of adventure – inspiring not just today’s customers but also future generations to embrace a lifestyle that is ethical, engaging, and endlessly creative.
