What is the Brand Messaging Strategy Studio?
At its core, the Brand Messaging Strategy Studio is all about building your message, backing your mission, and moving people to act. It’s a place where changemakers—whether startup founders or communications leads at purpose-driven organizations—get help turning big ideas into clear, structured messaging that truly resonates. The focus? Crafting a messaging strategy that aligns story, strategy, and impact. Because vague values don’t build movements, and your mission deserves a message that sticks.
The Main Benefit: Clarity and Alignment Through the Messaging Matrix
The Messaging Matrix is a customizable framework designed to help purpose-driven brands define their messaging from the inside out. It’s about getting crystal clear on what you stand for, how to talk about it, and how to adapt your message across different audiences. Plus, it aligns your team on voice, values, and positioning—without the need for an agency. Here’s what it helps with:
- Brand Purpose
- Core Message
- Voice & Tone
- Positioning
- Resonance
Consulting: Strategic Partnership Beyond the Playbook
For brands that want more than just a set of instructions, consulting offers a strategic partnership. This service takes on a small number of projects each quarter, working closely with founders, sustainability leaders, and communications teams. The goal? To fine-tune messaging across campaigns, decks, or rebrands—making sure every word counts and every message hits home.
Workshops & Facilitation: Aligning Teams in Real Time
Sometimes, the best way to get everyone on the same page is to bring them together. Custom workshops guide teams through the Messaging Matrix live—whether defining voice, pressure-testing positioning, or aligning leadership on a communications shift. These sessions are available virtually or in person, tailored for values-driven organizations ready to speak the same language.
Purpose-Driven Messaging for People, Planet & Profit
Businesses rooted in purpose need messaging that reflects more than just business as usual. This studio supports teams building something meaningful, helping them find the words that match the work. Because in a noisy world, clarity isn’t just nice—it’s a radical act. The Messaging Matrix was created to help brands structure their voice, clarify their purpose, and speak with confidence.
Project Impact: Supporting Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
Words Matter: A Stance Against Purpose Washing
There’s a zero-tolerance stance against purpose-washing, green-washing, and any use of “impact” just to market or mislead. This approach is about integrity—cutting through noise, nuance, and nonsense to help purpose-led companies communicate with soul and strategy. Because good intentions alone aren’t enough; your audience needs to get it, and your message is the mission.
