What the Project Is: A New Approach to Life Insurance
Bluestone Life is redefining life insurance by shifting the focus from a mundane “to-do” list item to a meaningful choice that shapes a healthy and resilient world. Insurance here is not simply about policies or premiums; it is presented as an opportunity for positive impact. Transparency is woven into every facet of the project—from the way products are crafted to the partnerships it forms. Premiums are showcased as a contribution to real change, steering support toward families, communities, and even our home planet. This perspective transforms an everyday financial decision into a powerful action that bridges insurance coverage with social and environmental progress.
Main Benefits of Bluestone Life
The project offers several tangible benefits, underscored by a strong commitment to transparency and social good. A closer look at the key figures and facts reveals why Bluestone Life stands apart:
- Premiums With Purpose – As a member of 1% For The Planet, premium dollars actively benefit high-impact non-profits endeavoring to drive positive social and environmental change.
- Complimentary Death Benefit – An additional benefit is offered free of charge, with the option to donate it to the nonprofit of choice, aligning financial planning with charitable causes.
- Certified B Corp Commitment – With rigorous standards of social and environmental performance, accountability, and transparency, this project proves that care can extend beyond the bottom line.
- Impact Investment – Over $500,000 has already been committed to high-impact nonprofits, reflecting a tangible dedication toward making our world a better place.
- Proven Financial Strength – The proprietary insurance policies, backed by over 130 years of experience through Assurity Life, create a reliable foundation that protects family, community, and the environment.
Philosophy and Transparency in Action
The ethos of Bluestone Life centers on impact. Its guiding philosophy is summed up by a powerful quote: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” This mantra underscores the project’s commitment to social change and transparency in every operation. Every aspect of the service—from product design to client interactions—reflects the goal of connecting customer decisions to a greater good. It is the blending of expertise and economic value into an actionable, purposeful mission that transforms a mundane purchase into an opportunity for activism. The approach is conversational and engaging, resonating with the idea that each small, thoughtful decision can contribute to enormous societal shifts…
Certified to Care: B Corp and Beyond
Bluestone Life is notably certified as a B Corp, underscoring its commitment to more than the typical economic bottom line. By adhering to rigorous standards of social and environmental performance, it has shown a willingness to be transparent about its goals and the impact it seeks to have. The certification is not just a label; it is a promise that every decision—from underwriting policies to setting premium structures—is made with a focus on bettering lives and the environment. The project’s adherence to these exacting standards lends credibility and reassurance to policyholders who wish to see their financial decisions reflect their values.
Simple and Clear Insurance Solutions
In an industry that sometimes becomes tangled in complicated terminology and hidden fees, Bluestone Life emphasizes simplicity and clarity. Products are designed to be easy to understand—what you see is exactly what you get. A straightforward approach reduces confusion and builds trust. The language used is direct and conversational, inviting potential collaborators to experience an insurance solution that is as transparent as the principles behind it. This simplicity makes the process accessible, reducing the intimidation factor often associated with life insurance, and opens the door for anyone looking for a clear, honest solution.
Project Impact: Supporting Sustainable Goals
- SDG 3: Good Health and Well-Being – By protecting families and offering support during difficult times, the project contributes to overall community health.
- SDG 11: Sustainable Cities and Communities – The insurance solutions foster community resilience and social stability, essential ingredients for vibrant, sustainable neighborhoods.
- SDG 13: Climate Action – With a keen focus on environmental sustainability through strategic partnerships with nonprofits, the initiative aligns with efforts to combat climate change.
- SDG 17: Partnerships for the Goals – Collaborating with like-minded businesses and organizations ensures that each premium contributes to a network of positive change.
Bluestone Life’s Presence in the Life Insurance Industry
Positioned at the intersection of finance and sustainability, Bluestone Life is a standout force in the life insurance arena. The project carries a notable B Corp score of 122.1, reflecting its robust commitment to social and environmental impact. With insurance frequently perceived as a straightforward product, the project reimagines and elevates this concept into a dynamic, community-focused initiative. Embracing clear communication, transparent practices, and impactful purpose, Bluestone Life is a practical example of how the insurance industry can evolve. Its innovative approach not only protects family and business but also fuels a broader movement toward a resilient society and a healthier planet. This dedication to clarity and purpose is transforming life insurance into an instrument of sustainable and meaningful change.
