Introducing BIRUS / CONTAGIEMOS BONDAD
BIRUS / CONTAGIEMOS BONDAD stands as a beacon for companies seeking to be better in every way. The project is built around a simple yet powerful idea: “Do you want your company to be a better company in every way?” It offers guidance to boost the economic, social, and environmental impact of organizations. The aim is nothing short of infecting the world with goodness by fostering companies that do good for the world. With a strategic approach rooted in the B Impact Assessment tool to measure corporate best practices, the initiative evaluates critical areas such as governance, workers, community, environment, and customers. In essence, this management consultancy in the for-profits industry helps businesses transcend conventional standards by embracing triple impact strategies.
Key Achievements and Benefits
A glance at the project’s key figures and facts reveals its dedication, even though current data shows placeholders that are steadily being improved. The project’s commitment is highlighted below:
- 0 Certified B Clients
- +0 Positively Impacted Companies
- 0 Tons of CO2 (Carbon Footprint 2022)
- +0 Industries Involved
- 0% Worker Satisfaction
- 0 Hours of Training for Collaborators
- 0 Pro Bono Hours
- 0 Commitment to be “Net Zero” (Zero Carbon Emissions)
Operational Strategies for Triple Impact
At the core of the project lies the Triple Impact Strategy, designed to magnify an organization’s positive footprint. This strategy is implemented through detailed advice on how to amplify the company’s economic, social, and environmental contributions. Utilizing the B Impact Assessment tool, which compares the company’s performance against thousands of others around the globe, organizations receive actionable insights for continuous improvement. Through a mix of thoughtful guidance and rigorous measurement, businesses are encouraged to embark on transformative journeys. The natural flow of improvements… it’s a dynamic blend of planning and execution, crafted to inspire lasting changes across multiple operational dimensions.
Certification Process and Continuous Improvement
A significant part of the project revolves around obtaining B Certification. Since 2016, companies have been guided meticulously through the process that includes diagnostics, development, implementation of improvement plans, and verification by B Lab. The certification process requires companies to score at least 80 points out of 200 on the B Impact Assessment, with points being earned solely by positive practices. In Chile, where economic activity regulations shape performance, a typical score sits between 30 to 50 points. Achieving an 80-point score indicates performance that exceeds the average—a goal that symbolizes excellence and commitment. Additionally, the journey does not end with certification; organizations benefit from a Continuous Improvement Plan, ensuring that sustainability management remains an ongoing, evolving process.
Value Added Services and Ongoing Support
Beyond core certification and improvement processes, additional value is delivered through a variety of triple impact products tailored to meet unique organizational needs. This comprehensive support model means that every business, regardless of its starting point, can access specialized services designed to foster sustainability. The project’s FAQ section addresses common inquiries, ensuring that companies understand what it means to be a Certified B Company. A Certified B Company is recognized not only for its economic benefits but also for its high standards in social, environmental, and governance practices. The clear guidelines provided help demystify the journey towards certification and sustainable growth, and the natural, ongoing support reinforces a culture of excellence.
Understanding the B Impact Assessment
A distinctive feature within the project is the use of the B Impact Assessment (BIA). This free online platform evaluates a company’s overall performance across key areas, with scores ranging from close to 0 up to 200 points. The process is straightforward: only positive responses accumulate points, and the tool offers benchmarks against thousands of companies worldwide. The BIA does more than simply generate a score—it provides best practice insights that serve as a catalyst for continuous evolution. Every moment spent on evaluating and understanding these metrics helps a company refine its operations and propel forward in a competitive market. It’s all about leveraging data to spark change, keep pace with industry standards, and plan the next step in the sustainability journey.
Project Impact in Terms of SDGs
- SDG 8 – Decent Work and Economic Growth: Emphasizing sustainable economic practices.
- SDG 10 – Reduced Inequalities: Promoting fair practices within the workplace and community.
- SDG 12 – Responsible Consumption and Production: Encouraging companies to rethink resource efficiency.
- SDG 13 – Climate Action: Fostering initiatives that reduce carbon footprints and mitigate environmental risks.
- SDG 16 – Peace, Justice, and Strong Institutions: Strengthening governance and ethical practices within organizations.
Reflecting on Sustainability and the Future
Sustainability management is not a one-time effort; it requires consistent commitment and an openness to change. The project encourages continuous evolution by systematically reviewing and updating practices based on measurable feedback. It is a reminder that the journey toward becoming a truly sustainable enterprise never truly ends, but rather, evolves into a series of innovative, dynamic actions that embrace both challenges and opportunities. Companies adopting these strategies are poised to achieve notable results—transcending the conventional boundaries of profit-driven operations to emerge as leaders in social and environmental responsibility. With an impressive B Corp score of 115.5, this initiative showcases what happens when sound consultancy practices, a commitment to sustainability, and a robust certification process converge. The carefully crafted approach, combined with an engaging tone and an occasional casual pause… sets a clear path towards a more responsible and impactful future.
