What Is As It Should Be?
As It Should Be is all about making the digital world better for everyone—and for the planet too. Imagine a team passionate about helping good people create digital products and services that are not only accessible to Disabled people but also sustainable and user-friendly for all. They believe no one should be left behind in this digital age. And it’s not just about tech; it’s about working in harmony with nature, doing business honestly, respectfully, and with integrity. Their approach? Combining accessibility with sustainability to build a digital future that truly works for all.
The Main Benefits of Their Work
Here’s what makes As It Should Be stand out:
- B Corp score of 108.4, showing strong commitment to social and environmental performance
- Certified B Corporation status, ensuring accountability and transparency
- 1% for the Planet and Pledge 1% memberships, donating a portion of revenue to nonprofits
- Helping clients reduce digital carbon footprints while improving speed, SEO, and user experience
- Partnering with well-known organizations like Alzheimer’s Society, OVO Energy, RNIB, and Sainsbury’s
Services That Make a Difference
Their range of services covers everything digital teams need to improve accessibility and sustainability. Consulting includes strategic planning and embedding expert advisors right into teams. Training options? Both on-site (UK only) and online courses, workshops, webinars, plus event speakers. Assessments go deep with live reviews, design checks, conformance audits, user testing with Disabled people, and digital sustainability reviews. And when it comes to support, they offer team coaching, help desk services, coding support, technical research, and even PDF accessibility fixes. It’s a full package designed to make digital better for all.
Clients and Current Projects
Working with lovely clients is part of the story. They’ve teamed up with organizations like Alzheimer’s Society, Possible, and Rains, among others. Right now, they’re busy assessing accessibility for Byway Travel, improving Ticket Tailor’s event ticketing platform, supporting Agilebase’s no-code platform accessibility, and training digital teams while providing advisory support. It’s hands-on, real-world work that’s making a tangible difference.
Business Values That Matter
Doing business “as it should be” means honesty, respect, and integrity. This isn’t just talk—it’s a core belief. Good people doing good work, aiming for a better life and a healthier planet for everyone. Proudly a Certified B Corporation, As It Should Be also gives 2% of its revenue to nonprofits focused on protecting the planet and improving lives. It’s a business model that’s ethical, transparent, and impactful.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being
- SDG 4: Quality Education
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 10: Reduced Inequalities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
A Low Carbon Website Powered by Green Energy
As It Should Be walks the talk with a low carbon website hosted by Kualo green hosting, powered 100% by renewable energy. It’s a small but meaningful step showing their commitment to sustainability in every aspect of their work. This attention to detail reflects their overall mission: creating a digital future that’s accessible, sustainable, and just… as it should be.
