What is the Project?
Armadillo welcomes interior architects, designers, and decorators to become part of its exclusive trade program. This initiative is all about effortlessly blending luxury with purposeful design, where the beauty of rugs, interiors, interior design, and soft furnishings finds a natural home. The project centers on the exquisite Armadillo Imbue Collection Malawi Olive, an invitation to immerse in pure luxury and creative inspiration. With pure wool Agra and Malawi rugs presented in a soothing palette of lush greens and painterly blues, the designs softly envelop the home in comfort—invoking a serene pause, a moment to simply be.
Main Benefit
The project offers tangible benefits through a refined mix of artistry and sustainability. Not only does it showcase high-quality home goods and textiles, but it also champions a purpose-driven approach that resonates with business for good. Key figures and facts include:
- Furniture industry project with a BCorp score of 121.9
- Tailor-made trade program for interior architects, designers, and decorators
- Signature collections featuring luxurious rugs, soft furnishings, and timeless homewares
- Authentic designs steeped in tradition, yet with a modern twist in visual calm
- A Certified B Corporation, setting a benchmark for purpose-driven business and environmental care
Every detail harmonizes with the mission of turning interiors into sanctuaries and spaces that express creativity and responsible living.
Exploration of Materiality and Style
The narrative begins with a deep dive into materiality and style. The Armadillo Imbue Collection Malawi Olive invites a gentle exploration of texture and color, where the interplay of pure wool Agra and Malawi rugs meets a painterly spectrum of lush greens and soft, painterly blues. There is a subtle magic in the variations of shading and the ultra-soft handle that makes these designs envelop the home with warmth and comfort. The language of textiles here speaks directly to the spirit of interiors and architecture, blending functionality with visual poetry, as if each rug had its own story.
Fusion of Craftsmanship
AGRA FORMA represents a refined exploration of materiality, form, and the poetic potential of the handmade. Created in a noteworthy collaboration with acclaimed industrial designer Tom Fereday, the collection stands as a sculptural masterpiece. Anchored by the iconic Agra rug, the capsule includes seven carefully crafted furniture pieces that merge textile artistry with timber craftsmanship flawlessly. This fusion is a celebration of innovation and traditional skills coming together in a manner that not only elevates interior design but also underscores the value of precision, creativity, and sustainable design practices in the modern era.
Sanctuary of True Rest
In today’s hectic world, true rest is emerging as a luxury—an invaluable escape to a personal sanctuary. Interiors, by design, become one of the few places where a natural pause can occur—a quiet space to soften and simply be still. With every tactile detail of these rugs and furniture pieces, the home transforms into a refuge from the relentless pace of everyday life. The calm is intentional—inviting a momentary retreat that is as much about physical comfort as it is about nurturing mental well-being, providing a gentle reminder of the beauty in slowing down.
Project Impact
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
- SDG 9: Industry, Innovation, and Infrastructure
A Purpose-Driven Future
The project is more than just a celebration of luxurious rugs and sophisticated design; it is a commitment to a brighter, more sustainable future. By becoming the first US and Australian rug brand to be recognized as a Certified B Corporation, Armadillo sets a high standard—a beacon of purpose-driven business that influences interiors, architecture, and soft furnishings alike. Every element, from textiles to thoughtfully curated homewares, is designed to support an environment that is not only gentle to the senses but also kinder to the planet. In a world where every home serves as a sanctuary and every product carries a message of philanthropy and care for people, the legacy of this project is poised to inspire a natural pace of life. The ethos is clear: design is not merely about aesthetics, but about forging a meaningful connection between quality, sustainability, and well-being… creating a ripple effect that touches both the local community and the global stage.
